--- title: "Excalidraw vs FigJam: Which is searched more in New Zealand?" description: "Is Excalidraw or FigJam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/excalidraw-vs-figjam" publisher: "Brandwave" --- # Excalidraw vs FigJam: Which is searched more in New Zealand? Is Excalidraw or FigJam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Excalidraw and FigJam - **Competitive set**: Online whiteboard tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Excalidraw Share of Search**: 7.9% - **FigJam Share of Search**: 4.4% ## Is Excalidraw or FigJam more popular in search? - In September 2026, Excalidraw had more branded searches than FigJam among online whiteboard tools in New Zealand. Excalidraw had about 1,600 branded searches, while FigJam had 890. Excalidraw made up 7.9% of all online whiteboard tool searches we track, and FigJam accounted for 4.4%. - The lead changed hands 4 times in the 12 months ending September 2026: FigJam took it in December 2025, Excalidraw took it in January 2026, FigJam took it in March 2026, Excalidraw took it in May 2026. - Across the 12 months ending September 2026, Excalidraw’s share of searches among online whiteboard tools in New Zealand moved from 5.6% to 7.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, FigJam’s share of searches among online whiteboard tools in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches moved from 910 to 890. ## Top online whiteboard tools in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, FigJam appeared in all four answers. Excalidraw was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. FigJam was listed before Excalidraw in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | FigJam | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Microsoft Whiteboard | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Mural | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Excalidraw | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | draw.io | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lucidchart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about online whiteboard tools - Asked ChatGPT "Which online whiteboard tool should I use in New Zealand?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Excalidraw, 5. Mural - Asked ChatGPT "What are the best online whiteboard tools in New Zealand?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Mural, 5. Excalidraw - Asked ChatGPT "What's the best online whiteboard tool in New Zealand for team collaboration?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Mural - Searched Google, AI Overview "collaboration whiteboard": 1. Miro, 2. Microsoft Whiteboard, 3. FigJam, 4. Mural, 5. Excalidraw Not named in any answer: draw.io and Lucidchart. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand online whiteboard tools in September 2026? - In September 2026, Excalidraw gained share of searches among online whiteboard tools in New Zealand, from 6.4% to 7.9%. - In September 2026, FigJam gained share of searches among online whiteboard tools in New Zealand, from 3.6% to 4.4%. ## Month by month | Month | Excalidraw estimated searches | Excalidraw Share of Search | Excalidraw rank | FigJam estimated searches | FigJam Share of Search | FigJam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 5.6% | 4 | 910 | 3.9% | 5 | | Nov 2025 | 1.3K | 6.9% | 4 | 910 | 4.8% | 5 | | Dec 2025 | 880 | 6.2% | 5 | 890 | 6.3% | 4 | | Jan 2026 | 1K | 6.9% | 4 | 900 | 6.2% | 5 | | Feb 2026 | 1.3K | 6.8% | 4 | 1K | 5.3% | 5 | | Mar 2026 | 1.6K | 5.4% | 5 | 1.9K | 6.5% | 4 | | Apr 2026 | 1.3K | 6.3% | 5 | 1.3K | 6.4% | 4 | | May 2026 | 1.9K | 8.1% | 4 | 890 | 3.8% | 5 | | Jun 2026 | 1.6K | 7.8% | 4 | 740 | 3.6% | 5 | | Jul 2026 | 1.6K | 7.9% | 4 | 900 | 4.4% | 5 | | Aug 2026 | 1.6K | 6.4% | 4 | 890 | 3.6% | 5 | | Sep 2026 | 1.6K | 7.9% | 4 | 890 | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Excalidraw’s and FigJam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Excalidraw**: Measured on the search term “excalidraw”. - **FigJam**: Measured on the search terms “figjam”, “figjam diagram”, “figjam flowchart” and “figjam whiteboard”, summed into one figure. - [Excalidraw profile](/demand/nz/brands/excalidraw) - [FigJam profile](/demand/nz/brands/figjam) - [All online whiteboard tools in New Zealand](/demand/nz/categories/nz-online-whiteboard-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Excalidraw or FigJam more popular in search? In September 2026, Excalidraw had more branded searches than FigJam among online whiteboard tools in New Zealand. Excalidraw had about 1,600 branded searches, while FigJam had 890. Excalidraw made up 7.9% of all online whiteboard tool searches we track, and FigJam accounted for 4.4%. ## Cite this page Brandwave. "Excalidraw vs FigJam: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/excalidraw-vs-figjam This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/excalidraw-vs-figjam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.