--- title: "Evolve Inspired Jewellery vs Tiffany & Co.: Which is searched more in New Zealand?" description: "Is Evolve Inspired Jewellery or Tiffany & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/evolve-jewellery-vs-tiffany-and-co" publisher: "Brandwave" --- # Evolve Inspired Jewellery vs Tiffany & Co.: Which is searched more in New Zealand? Is Evolve Inspired Jewellery or Tiffany & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Evolve Inspired Jewellery and Tiffany & Co. - **Competitive set**: Jewellery charm brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Evolve Inspired Jewellery Share of Search**: 2% - **Tiffany & Co. Share of Search**: 26.7% ## Is Evolve Inspired Jewellery or Tiffany & Co. more popular in search? - In September 2026, Tiffany & Co. had more branded searches than Evolve Inspired Jewellery among jewellery charm brands in New Zealand. Tiffany & Co. had about 9,030 branded searches, while Evolve Inspired Jewellery had 680. Tiffany & Co. made up 26.7% of all jewellery charm brand searches we track, and Evolve Inspired Jewellery accounted for 2%. - Tiffany & Co. was ahead of Evolve Inspired Jewellery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand moved from 2.9% to 2%, and its estimated monthly branded searches moved from 1K to 680. - Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery charm brands in New Zealand moved from 25.8% to 26.7%, and its estimated monthly branded searches moved from 9.2K to 9K. ## Top jewellery charm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Evolve Inspired Jewellery appeared in all five answers. Tiffany & Co. did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pandora | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Evolve Inspired Jewellery | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lullaboo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Frenelle Jewellery | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Thomas Sabo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meadowlark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery charm brands - Asked ChatGPT "Which jewellery charm brand should I buy in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Frenelle Jewellery - Asked ChatGPT "What are the best jewellery charm brands in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Thomas Sabo - Asked ChatGPT "What's the best jewellery charm brand in New Zealand for a charm bracelet?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo - Searched Google, AI Overview "bracelet charms nz": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo, 4. Frenelle Jewellery - Searched Google, AI Overview "jewellery charms nz": 1. Pandora, 2. Lullaboo, 3. Evolve Inspired Jewellery, 4. Frenelle Jewellery Not named in any answer: Swarovski, Tiffany & Co., Meadowlark and Mejuri. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jewellery charm brands in September 2026? - In September 2026, Swarovski overtook Tiffany & Co. to rank 2nd among jewellery charm brands in New Zealand, with 32.1% of the searches. - In September 2026, Tiffany & Co. lost share of searches among jewellery charm brands in New Zealand, from 29.2% to 26.7%. - Evolve Inspired Jewellery’s share of searches among jewellery charm brands in New Zealand has lost ground for 3 months in a row, from 2.5% to 2% in September 2026. ## Month by month | Month | Evolve Inspired Jewellery estimated searches | Evolve Inspired Jewellery Share of Search | Evolve Inspired Jewellery rank | Tiffany & Co. estimated searches | Tiffany & Co. Share of Search | Tiffany & Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 2.9% | 4 | 9.2K | 25.8% | 3 | | Nov 2025 | 1.6K | 2.9% | 4 | 11.2K | 20.8% | 3 | | Dec 2025 | 1.9K | 2.7% | 4 | 13.6K | 19.4% | 3 | | Jan 2026 | 1.2K | 3% | 4 | 11.1K | 28.2% | 3 | | Feb 2026 | 1.1K | 3.3% | 4 | 9.1K | 26.9% | 3 | | Mar 2026 | 1K | 2.9% | 4 | 9.2K | 26.4% | 2 | | Apr 2026 | 1K | 3.1% | 4 | 9.1K | 27.4% | 3 | | May 2026 | 1.1K | 2.7% | 4 | 9.2K | 23.9% | 3 | | Jun 2026 | 860 | 2.5% | 5 | 9.2K | 27% | 3 | | Jul 2026 | 830 | 2.4% | 5 | 9.1K | 26.5% | 3 | | Aug 2026 | 830 | 2.2% | 5 | 11.1K | 29.2% | 2 | | Sep 2026 | 680 | 2% | 5 | 9K | 26.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Evolve Inspired Jewellery’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Evolve Inspired Jewellery**: Measured on the search terms “evolve charms” and “evolve jewellery”, summed into one figure. - **Tiffany & Co.**: Measured on the search terms “tiffany and co”, “tiffany charm”, “tiffany co”, “tiffany jewellery” and “tiffany s”, summed into one figure. - [Evolve Inspired Jewellery profile](/demand/nz/brands/evolve-jewellery) - [Tiffany & Co. profile](/demand/nz/brands/tiffany-and-co) - [All jewellery charm brands in New Zealand](/demand/nz/categories/nz-jewellery-charm-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Evolve Inspired Jewellery or Tiffany & Co. more popular in search? In September 2026, Tiffany & Co. had more branded searches than Evolve Inspired Jewellery among jewellery charm brands in New Zealand. Tiffany & Co. had about 9,030 branded searches, while Evolve Inspired Jewellery had 680. Tiffany & Co. made up 26.7% of all jewellery charm brand searches we track, and Evolve Inspired Jewellery accounted for 2%. ## Cite this page Brandwave. "Evolve Inspired Jewellery vs Tiffany & Co.: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/evolve-jewellery-vs-tiffany-and-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/evolve-jewellery-vs-tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.