--- title: "Evolution Motors vs Wayne Kirk Motor Group: Which is searched more in New Zealand?" description: "Is Evolution Motors or Wayne Kirk Motor Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/evolution-motors-napier-vs-wayne-kirk-motor-group" publisher: "Brandwave" --- # Evolution Motors vs Wayne Kirk Motor Group: Which is searched more in New Zealand? Is Evolution Motors or Wayne Kirk Motor Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Evolution Motors and Wayne Kirk Motor Group - **Competitive set**: Napier used car dealerships - **Market**: New Zealand - **Month measured**: Sep 2026 - **Evolution Motors Share of Search**: 6.4% - **Wayne Kirk Motor Group Share of Search**: 2.8% ## Is Evolution Motors or Wayne Kirk Motor Group more popular in search? - In September 2026, Evolution Motors had more branded searches than Wayne Kirk Motor Group among Napier used car dealerships in New Zealand. Evolution Motors had about 160 branded searches, while Wayne Kirk Motor Group had 70. Evolution Motors made up 6.4% of all Napier used car dealership searches we track, and Wayne Kirk Motor Group accounted for 2.8%. - Evolution Motors was ahead of Wayne Kirk Motor Group in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Evolution Motors’ share of searches among Napier used car dealerships in New Zealand moved from 7.2% to 6.4%, and its estimated monthly branded searches moved from 200 to 160. - Across the 12 months ending September 2026, Wayne Kirk Motor Group’s share of searches among Napier used car dealerships in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 90 to 70. ## Top Napier used car dealerships in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Evolution Motors appeared in all four answers. Wayne Kirk Motor Group did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dave Panton Car Sales | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Evolution Motors | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Turners | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Stephen Hill Motors | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Bayswater Vehicles | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Wayne Kirk Motor Group | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Allan Pike Cars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Napier used car dealerships - Asked ChatGPT "Which used car dealership should I shop at in Napier, New Zealand?": 1. Dave Panton Car Sales, 2. Evolution Motors, 3. Turners, 4. Stephen Hill Motors - Asked ChatGPT "What are the best used car dealerships in Napier, New Zealand?": 1. Evolution Motors, 2. Dave Panton Car Sales, 3. Stephen Hill Motors, 4. Turners, 5. Bayswater Vehicles - Asked ChatGPT "What's the best used car dealership in Napier, New Zealand for a reliable second car?": 1. Dave Panton Car Sales, 2. Evolution Motors, 3. Bayswater Vehicles - Searched Google, AI Overview "used cars napier nz": 1. Turners, 2. Evolution Motors, 3. Dave Panton Car Sales Not named in any answer: Wayne Kirk Motor Group and Allan Pike Cars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier used car dealerships in September 2026? - Estimated monthly branded searches for Wayne Kirk Motor Group in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. - Estimated monthly branded searches for Evolution Motors in New Zealand fell 20% over 12 measured months, from 200 to 160 in September 2026. ## Month by month | Month | Evolution Motors estimated searches | Evolution Motors Share of Search | Evolution Motors rank | Wayne Kirk Motor Group estimated searches | Wayne Kirk Motor Group Share of Search | Wayne Kirk Motor Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 200 | 7.2% | 4 | 90 | 3.3% | 5 | | Nov 2025 | 210 | 7.8% | 4 | 90 | 3.3% | 5 | | Dec 2025 | 190 | 6.9% | 4 | 70 | 2.6% | 5 | | Jan 2026 | 280 | 8.8% | 4 | 70 | 2.2% | 6 | | Feb 2026 | 280 | 10.1% | 3 | 90 | 3.3% | 5 | | Mar 2026 | 210 | 6.8% | 4 | 90 | 2.9% | 5 | | Apr 2026 | 210 | 8.1% | 3 | 70 | 2.7% | 5 | | May 2026 | 210 | 8.3% | 4 | 50 | 2% | 5 | | Jun 2026 | 150 | 6% | 4 | 50 | 2% | 5 | | Jul 2026 | 190 | 6.6% | 4 | 50 | 1.7% | 5 | | Aug 2026 | 190 | 6.4% | 4 | 90 | 3% | 5 | | Sep 2026 | 160 | 6.4% | 4 | 70 | 2.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Evolution Motors’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Evolution Motors**: Measured on the search terms “evolution motors” and “evolution motors napier”, summed into one figure. - **Wayne Kirk Motor Group**: Measured on the search term “wayne kirk motor group”. - [Evolution Motors profile](/demand/nz/brands/evolution-motors-napier) - [Wayne Kirk Motor Group profile](/demand/nz/brands/wayne-kirk-motor-group) - [All Napier used car dealerships in New Zealand](/demand/nz/locations/napier/used-car-dealerships): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Evolution Motors or Wayne Kirk Motor Group more popular in search? In September 2026, Evolution Motors had more branded searches than Wayne Kirk Motor Group among Napier used car dealerships in New Zealand. Evolution Motors had about 160 branded searches, while Wayne Kirk Motor Group had 70. Evolution Motors made up 6.4% of all Napier used car dealership searches we track, and Wayne Kirk Motor Group accounted for 2.8%. ## Cite this page Brandwave. "Evolution Motors vs Wayne Kirk Motor Group: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/evolution-motors-napier-vs-wayne-kirk-motor-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/evolution-motors-napier-vs-wayne-kirk-motor-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.