--- title: "Evinrude vs Yamaha Outboards: Which is more popular in New Zealand?" description: "Is Evinrude or Yamaha Outboards more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/evinrude-vs-yamaha-outboards" publisher: "Brandwave" --- # Evinrude vs Yamaha Outboards: Which is more popular in New Zealand? Is Evinrude or Yamaha Outboards more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Evinrude and Yamaha Outboards - **Competitive set**: Outboard motor brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Evinrude Share of Search**: 14.6% - **Yamaha Outboards Share of Search**: 21.6% ## Is Evinrude or Yamaha Outboards more popular in search? - In October 2026, Yamaha Outboards had more branded searches than Evinrude among outboard motor brands in New Zealand. Yamaha Outboards had about 1,040 branded searches, while Evinrude had 700. Yamaha Outboards made up 21.6% of all outboard motor brand searches we track, and Evinrude accounted for 14.6%. - Yamaha Outboards was ahead of Evinrude in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Evinrude’s share of searches among outboard motor brands in New Zealand moved from 11.4% to 14.6%, and its estimated monthly branded searches moved from 670 to 700. - Across the 12 months ending October 2026, Yamaha Outboards’ share of searches among outboard motor brands in New Zealand moved from 32.6% to 21.6%, and its estimated monthly branded searches moved from 1.9K to 1K. ## Top outboard motor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yamaha Outboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Evinrude did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha Outboards | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Suzuki Marine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mercury Marine | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Marine | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Tohatsu | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Evinrude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parsun | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about outboard motor brands - Asked ChatGPT "Which outboard motor brand should I buy in New Zealand?": 1. Suzuki Marine, 2. Honda Marine, 3. Mercury Marine, 4. Yamaha Outboards - Asked ChatGPT "What are the best outboard motor brands in New Zealand?": 1. Yamaha Outboards, 2. Suzuki Marine, 3. Mercury Marine, 4. Honda Marine, 5. Tohatsu - Asked ChatGPT "What's the best outboard motor brand in New Zealand for a small boat?": 1. Yamaha Outboards, 2. Suzuki Marine, 3. Honda Marine, 4. Mercury Marine - Searched Google, AI Overview "best outboard motor": 1. Yamaha Outboards, 2. Mercury Marine, 3. Suzuki Marine, 4. Honda Marine, 5. Tohatsu - Searched Google, AI Overview "small boat outboard": 1. Parsun Not named in any answer: Evinrude. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand outboard motor brands in October 2026? - In October 2026, Mercury Marine overtook Yamaha Outboards to become the leader among outboard motor brands in New Zealand, with 25.8% of the searches. - In October 2026, Evinrude overtook Suzuki Marine and Honda Marine to rank 3rd among outboard motor brands in New Zealand, with 14.6% of the searches. - In October 2026, Yamaha Outboards lost share of searches among outboard motor brands in New Zealand, from 23.8% to 21.6%. ## How has branded search for Evinrude and Yamaha Outboards changed in New Zealand over the last 12 months? | Month | Evinrude estimated searches | Evinrude Share of Search | Evinrude rank | Yamaha Outboards estimated searches | Yamaha Outboards Share of Search | Yamaha Outboards rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 670 | 11.4% | 3 | 1.9K | 32.6% | 1 | | Dec 2025 | 800 | 12.5% | 3 | 1.9K | 29.1% | 1 | | Jan 2026 | 1K | 11.5% | 3 | 2.8K | 31.8% | 1 | | Feb 2026 | 680 | 11.7% | 4 | 1.9K | 32.1% | 1 | | Mar 2026 | 440 | 8.4% | 4 | 1.9K | 35.5% | 1 | | Apr 2026 | 440 | 10.2% | 3 | 1.2K | 28.7% | 1 | | May 2026 | 450 | 9.9% | 5 | 1.3K | 27.5% | 1 | | Jun 2026 | 360 | 8% | 5 | 1.5K | 34.4% | 1 | | Jul 2026 | 290 | 6.9% | 6 | 1.3K | 29.6% | 1 | | Aug 2026 | 420 | 9.6% | 5 | 1.5K | 34.8% | 1 | | Sep 2026 | 370 | 10.2% | 5 | 860 | 23.8% | 1 | | Oct 2026 | 700 | 14.6% | 3 | 1K | 21.6% | 2 | ## How are Evinrude’s and Yamaha Outboards’ branded searches counted? Brandwave collects information about searches that people make online using Evinrude’s and Yamaha Outboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Evinrude**: Measured on the search terms “115 evinrude etec”, “115 evinrude outboard”, “15 horsepower evinrude”, “150 evinrude etec”, “2 stroke evinrude”, “evinrude”, “evinrude e tec”, “evinrude motor” and “evinrude outboard”, summed into one figure. - **Yamaha Outboards**: Measured on the search terms “30hp yamaha outboard”, “350 yamaha outboard”, “buy yamaha outboard”, “yamaha outboard” and “yamaha outboard motor”, summed into one figure. - [Evinrude profile](/demand/nz/brands/evinrude) - [Yamaha Outboards profile](/demand/nz/brands/yamaha-outboards) - [All outboard motor brands in New Zealand](/demand/nz/categories/nz-outboard-motor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Evinrude or Yamaha Outboards more popular in search? In October 2026, Yamaha Outboards had more branded searches than Evinrude among outboard motor brands in New Zealand. Yamaha Outboards had about 1,040 branded searches, while Evinrude had 700. Yamaha Outboards made up 21.6% of all outboard motor brand searches we track, and Evinrude accounted for 14.6%. ## Cite this page Brandwave. "Evinrude vs Yamaha Outboards: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/evinrude-vs-yamaha-outboards This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/evinrude-vs-yamaha-outboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.