---
title: "Everlast Welders vs Kemppi: Which is searched more in New Zealand?"
description: "Is Everlast Welders or Kemppi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MIG welder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/everlast-welders-vs-kemppi"
publisher: "Brandwave"
---

# Everlast Welders vs Kemppi: Which is searched more in New Zealand?

Is Everlast Welders or Kemppi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MIG welder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Everlast Welders and Kemppi
- **Competitive set**: MIG welder brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Everlast Welders Share of Search**: 3.2%
- **Kemppi Share of Search**: 3.2%

## Is Everlast Welders or Kemppi more popular in search?

- In September 2026, Everlast Welders and Kemppi were level in searches among MIG welder brands in New Zealand, with an estimated 30 branded searches each, at 3.2% of the total each.
- Everlast Welders was ahead of Kemppi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand moved from 2.5% to 3.2%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending September 2026, Kemppi’s share of searches among MIG welder brands in New Zealand moved from 3.8% to 3.2%, and its estimated monthly branded searches held steady at 30.

## Top MIG welder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kemppi appeared in all four answers. Everlast Welders did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lincoln Electric | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Kemppi | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Fronius | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Cigweld | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Miller | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Everlast Welders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| ESAB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about MIG welder brands

- Asked ChatGPT "Which MIG welder brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi
- Asked ChatGPT "What are the best MIG welder brands in New Zealand?": 1. Kemppi, 2. Lincoln Electric, 3. Fronius, 4. Cigweld, 5. Miller
- Asked ChatGPT "What's the best MIG welder brand in New Zealand for metal fabrication?": 1. Fronius, 2. Lincoln Electric, 3. Miller, 4. Kemppi
- Searched Google, AI Overview "mig welder nz": 1. Cigweld, 2. Kemppi

Not named in any answer: Everlast Welders and ESAB.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand MIG welder brands in September 2026?

- In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches.
- In September 2026, Kemppi lost share of searches among MIG welder brands in New Zealand, from 7.3% to 3.2%.

## Month by month

| Month | Everlast Welders estimated searches | Everlast Welders Share of Search | Everlast Welders rank | Kemppi estimated searches | Kemppi Share of Search | Kemppi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 2.5% | 5 | 30 | 3.8% | 4 |
| Nov 2025 | 10 | 1.4% | 6 | 30 | 4.1% | 4 |
| Dec 2025 | 20 | 3.2% | 4 | 20 | 3.2% | 5 |
| Jan 2026 | 10 | 1.4% | 6 | 30 | 4.3% | 4 |
| Feb 2026 | 10 | 1.5% | 6 | 20 | 3.1% | 4 |
| Mar 2026 | 10 | 1.5% | 6 | 40 | 6% | 4 |
| Apr 2026 | 10 | 1.3% | 6 | 20 | 2.5% | 4 |
| May 2026 | 20 | 2.4% | 6 | 40 | 4.9% | 4 |
| Jun 2026 | 10 | 1.1% | 6 | 40 | 4.6% | 4 |
| Jul 2026 | 20 | 2.1% | 6 | 30 | 3.2% | 4 |
| Aug 2026 | 10 | 1% | 6 | 70 | 7.3% | 3 |
| Sep 2026 | 30 | 3.2% | 4 | 30 | 3.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Everlast Welders’ and Kemppi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Everlast Welders**: Measured on the search term “everlast welder”.
- **Kemppi**: Measured on the search term “kemppi mig welder”.

- [Everlast Welders profile](/demand/nz/brands/everlast-welders)
- [Kemppi profile](/demand/nz/brands/kemppi)
- [All MIG welder brands in New Zealand](/demand/nz/categories/nz-mig-welder-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Everlast Welders or Kemppi more popular in search?

In September 2026, Everlast Welders and Kemppi were level in searches among MIG welder brands in New Zealand, with an estimated 30 branded searches each, at 3.2% of the total each.

## Cite this page

Brandwave. "Everlast Welders vs Kemppi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/everlast-welders-vs-kemppi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/everlast-welders-vs-kemppi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
