--- title: "Everist Gilchrist Lawyers vs RMF Silva: Which is more popular in New Zealand?" description: "Is Everist Gilchrist Lawyers or RMF Silva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/everist-gilchrist-lawyers-vs-rmf-silva" publisher: "Brandwave" --- # Everist Gilchrist Lawyers vs RMF Silva: Which is more popular in New Zealand? Is Everist Gilchrist Lawyers or RMF Silva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Everist Gilchrist Lawyers and RMF Silva - **Competitive set**: Ashburton law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Everist Gilchrist Lawyers Share of Search**: 2.4% - **RMF Silva Share of Search**: 39% ## Is Everist Gilchrist Lawyers or RMF Silva more popular in search? - In October 2026, RMF Silva had more branded searches than Everist Gilchrist Lawyers among Ashburton law firms in New Zealand. RMF Silva had about 160 branded searches, while Everist Gilchrist Lawyers had 10. RMF Silva made up 39% of all Ashburton law firm searches we track, and Everist Gilchrist Lawyers accounted for 2.4%. - RMF Silva was ahead of Everist Gilchrist Lawyers in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Everist Gilchrist Lawyers’ share of searches among Ashburton law firms in New Zealand moved from 0% to 2.4%, and its estimated monthly branded searches moved from 0 to 10. - Across the 12 months ending October 2026, RMF Silva’s share of searches among Ashburton law firms in New Zealand moved from 48.4% to 39%, and its estimated monthly branded searches moved from 300 to 160. ## Top Ashburton law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Everist Gilchrist Lawyers and RMF Silva were each mentioned in two out of three: in two of the three ChatGPT answers. RMF Silva was listed before Everist Gilchrist Lawyers in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Arrowsmith Law | 1st | 3 of 3 | 3 of 3 | | White Fox & Jones | 2nd | 3 of 3 | 3 of 3 | | Argyle Welsh Finnigan | 3rd | 3 of 3 | 3 of 3 | | RMF Silva | 4th | 2 of 3 | 2 of 3 | | Everist Gilchrist Lawyers | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about Ashburton law firms - Asked ChatGPT "Which law firm should I hire in Ashburton, New Zealand?": 1. Arrowsmith Law, 2. White Fox & Jones, 3. RMF Silva, 4. Argyle Welsh Finnigan - Asked ChatGPT "What are the best law firms in Ashburton, New Zealand?": 1. Arrowsmith Law, 2. White Fox & Jones, 3. RMF Silva, 4. Argyle Welsh Finnigan, 5. Everist Gilchrist Lawyers - Asked ChatGPT "What's the best law firm in Ashburton, New Zealand for property or family advice?": 1. Arrowsmith Law, 2. White Fox & Jones, 3. Argyle Welsh Finnigan, 4. Everist Gilchrist Lawyers Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton law firms in October 2026? - In October 2026, Argyle Welsh Finnigan overtook RMF Silva to become the leader among Ashburton law firms in New Zealand, with 43.9% of the searches. - In October 2026, Everist Gilchrist Lawyers overtook White Fox & Jones to rank 4th among Ashburton law firms in New Zealand, with 2.4% of the searches. - In October 2026, RMF Silva lost share of searches among Ashburton law firms in New Zealand, from 43.5% to 39%. ## How has branded search for Everist Gilchrist Lawyers and RMF Silva changed in New Zealand over the last 12 months? | Month | Everist Gilchrist Lawyers estimated searches | Everist Gilchrist Lawyers Share of Search | Everist Gilchrist Lawyers rank | RMF Silva estimated searches | RMF Silva Share of Search | RMF Silva rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 0 | 0% | 5 | 300 | 48.4% | 1 | | Dec 2025 | 10 | 1.6% | 5 | 260 | 41.9% | 1 | | Jan 2026 | 0 | 0% | 5 | 240 | 42.9% | 1 | | Feb 2026 | 10 | 1.6% | 5 | 290 | 45.3% | 1 | | Mar 2026 | 10 | 1.5% | 5 | 260 | 40% | 1 | | Apr 2026 | 0 | 0% | 5 | 200 | 45.5% | 1 | | May 2026 | 10 | 2.2% | 5 | 200 | 44.4% | 1 | | Jun 2026 | 0 | 0% | 5 | 210 | 45.7% | 1 | | Jul 2026 | 0 | 0% | 5 | 200 | 44.4% | 1 | | Aug 2026 | 10 | 2.3% | 5 | 200 | 45.5% | 1 | | Sep 2026 | 0 | 0% | 5 | 200 | 43.5% | 1 | | Oct 2026 | 10 | 2.4% | 4 | 160 | 39% | 2 | ## How are Everist Gilchrist Lawyers’ and RMF Silva’s branded searches counted? Brandwave collects information about searches that people make online using Everist Gilchrist Lawyers’ and RMF Silva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Everist Gilchrist Lawyers**: Measured on the search term “everist gilchrist”. - **RMF Silva**: Measured on the search terms “rmf silva”, “rmf silva ashburton” and “rmfsilva”, summed into one figure. - [Everist Gilchrist Lawyers profile](/demand/nz/brands/everist-gilchrist-lawyers) - [RMF Silva profile](/demand/nz/brands/rmf-silva) - [All Ashburton law firms in New Zealand](/demand/nz/locations/ashburton/law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Everist Gilchrist Lawyers or RMF Silva more popular in search? In October 2026, RMF Silva had more branded searches than Everist Gilchrist Lawyers among Ashburton law firms in New Zealand. RMF Silva had about 160 branded searches, while Everist Gilchrist Lawyers had 10. RMF Silva made up 39% of all Ashburton law firm searches we track, and Everist Gilchrist Lawyers accounted for 2.4%. ## Cite this page Brandwave. "Everist Gilchrist Lawyers vs RMF Silva: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/everist-gilchrist-lawyers-vs-rmf-silva This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/everist-gilchrist-lawyers-vs-rmf-silva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.