--- title: "Eveready vs Varta: Which is searched more in New Zealand?" description: "Is Eveready or Varta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eveready-vs-varta" publisher: "Brandwave" --- # Eveready vs Varta: Which is searched more in New Zealand? Is Eveready or Varta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eveready and Varta - **Competitive set**: Battery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Eveready Share of Search**: 4.2% - **Varta Share of Search**: 4% ## Is Eveready or Varta more popular in search? - In September 2026, Eveready and Varta were level in searches among battery brands in New Zealand, with an estimated 180 versus 170 branded searches, at 4.2% and 4% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Varta took it in July 2026, Eveready took it in August 2026. - Across the 12 months ending September 2026, Eveready’s share of searches among battery brands in New Zealand moved from 5.3% to 4.2%, and its estimated monthly branded searches moved from 190 to 180. - Across the 12 months ending September 2026, Varta’s share of searches among battery brands in New Zealand moved from 4.8% to 4%, and its estimated monthly branded searches held steady at 170. ## Top battery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Eveready was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Varta was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panasonic Batteries | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Energizer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Eveready | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Duracell | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Varta | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Camelion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trojan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about battery brands - Asked ChatGPT "Which battery brand should I buy in New Zealand?": 1. Panasonic Batteries, 2. Energizer, 3. Duracell - Asked ChatGPT "What are the best battery brands in New Zealand?": 1. Varta, 2. Energizer, 3. Duracell - Asked ChatGPT "What's the best battery brand in New Zealand for everyday devices?": 1. Panasonic Batteries, 2. Energizer - Searched Google, AI Overview "aa batteries nz": 1. Eveready, 2. Energizer, 3. Duracell - Searched Google, AI Overview "aaa batteries nz": 1. Energizer Not named in any answer: Camelion and Trojan. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand battery brands in September 2026? - In September 2026, Varta gained share of searches among battery brands in New Zealand, from 2.7% to 4%. ## Month by month | Month | Eveready estimated searches | Eveready Share of Search | Eveready rank | Varta estimated searches | Varta Share of Search | Varta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 5.3% | 4 | 170 | 4.8% | 5 | | Nov 2025 | 200 | 5.7% | 4 | 170 | 4.8% | 5 | | Dec 2025 | 240 | 5.5% | 4 | 170 | 3.9% | 5 | | Jan 2026 | 220 | 4.6% | 4 | 170 | 3.5% | 5 | | Feb 2026 | 190 | 3.9% | 4 | 170 | 3.5% | 5 | | Mar 2026 | 230 | 4% | 4 | 170 | 2.9% | 5 | | Apr 2026 | 380 | 6.2% | 4 | 210 | 3.4% | 5 | | May 2026 | 290 | 4.4% | 4 | 260 | 4% | 5 | | Jun 2026 | 260 | 4.6% | 4 | 210 | 3.7% | 5 | | Jul 2026 | 180 | 3% | 5 | 210 | 3.5% | 4 | | Aug 2026 | 260 | 4.2% | 4 | 170 | 2.7% | 5 | | Sep 2026 | 180 | 4.2% | 4 | 170 | 4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Eveready’s and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eveready**: Measured on the search terms “eveready aa batteries”, “eveready batteries” and “eveready torch”, summed into one figure. - **Varta**: Measured on the search term “varta batteries”. - [Eveready profile](/demand/nz/brands/eveready) - [Varta profile](/demand/nz/brands/varta) - [All battery brands in New Zealand](/demand/nz/categories/nz-battery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eveready or Varta more popular in search? In September 2026, Eveready and Varta were level in searches among battery brands in New Zealand, with an estimated 180 versus 170 branded searches, at 4.2% and 4% of the total. ## Cite this page Brandwave. "Eveready vs Varta: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/eveready-vs-varta This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eveready-vs-varta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.