---
title: "Everdure vs Matador: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Everdure or Matador? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/everdure-vs-matador"
publisher: "Brandwave"
---

# Everdure vs Matador: Which is more popular by branded search in New Zealand?

Which is more popular in search, Everdure or Matador? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Everdure and Matador
- **Competitive set**: BBQ brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Everdure Share of Search**: 5.5%
- **Matador Share of Search**: 5.4%

## Which is more popular in search, Everdure or Matador?

- In August 2026, Everdure and Matador were level on Share of Search among BBQ brands in New Zealand, with an estimated 750 versus 740 branded searches, at 5.5% and 5.4% estimated Share of Search.
- The lead changed hands 3 times in the 11 months ending August 2026: Everdure took it in November 2025, Matador took it in December 2025, Everdure took it in January 2026.
- Across the 11 months ending August 2026, Everdure’s estimated Share of Search among BBQ brands in New Zealand moved from 4.8% to 5.5%, and its estimated monthly branded searches moved from 1.1K to 750.
- Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand moved from 5% to 5.4%, and its estimated monthly branded searches moved from 1.1K to 740.

## How did search popularity change for New Zealand BBQ brands in August 2026?

- In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
- Estimated monthly branded searches for Everdure in New Zealand fell 29.2% over 11 measured months, from 1.1K to 750 in August 2026.

## Month by month

| Month | Everdure estimated searches | Everdure Share of Search | Everdure rank | Matador estimated searches | Matador Share of Search | Matador rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 4.8% | 5 | 1.1K | 5% | 4 |
| Nov 2025 | 1.7K | 5% | 4 | 1.6K | 4.7% | 5 |
| Dec 2025 | 1.5K | 3.9% | 5 | 2K | 5.1% | 4 |
| Jan 2026 | 1.2K | 5.1% | 4 | 1.1K | 4.6% | 5 |
| Feb 2026 | 770 | 5.6% | 4 | 610 | 4.4% | 5 |
| Mar 2026 | 630 | 5.3% | 4 | 500 | 4.2% | 5 |
| Apr 2026 | 560 | 4.6% | 4 | 470 | 3.8% | 5 |
| May 2026 | 710 | 6.5% | 4 | 500 | 4.6% | 5 |
| Jun 2026 | 570 | 5.8% | 4 | 530 | 5.4% | 5 |
| Jul 2026 | 570 | 5.2% | 4 | 510 | 4.7% | 5 |
| Aug 2026 | 750 | 5.5% | 4 | 740 | 5.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Everdure’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Everdure**: Measured on the search terms “everdure”, “everdure bbq”, “everdure by heston”, “everdure charcoal bbq”, “everdure com”, “everdure furnace”, “everdure grill” and “everdure nz”, summed into one figure.
- **Matador**: Measured on the search terms “6 burner bbq matador”, “bbq matador 4 burner”, “matador bbq”, “matador charcoal bbq”, “matador grill” and “matador radiant kettle charcoal bbq”, summed into one figure.

- [Everdure profile](/demand/nz/brands/everdure)
- [Matador profile](/demand/nz/brands/matador)
- [All BBQ brands in New Zealand](/demand/nz/categories/nz-bbq-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Everdure or Matador?

In August 2026, Everdure and Matador were level on Share of Search among BBQ brands in New Zealand, with an estimated 750 versus 740 branded searches, at 5.5% and 5.4% estimated Share of Search.

## Cite this page

Brandwave. "Everdure vs Matador: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/everdure-vs-matador

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/everdure-vs-matador. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.