--- title: "Event Cinemas vs Hoyts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Event Cinemas or Hoyts? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/event-cinemas-vs-hoyts" publisher: "Brandwave" --- # Event Cinemas vs Hoyts: Which is more popular by branded search in New Zealand? Which is more popular in search, Event Cinemas or Hoyts? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Event Cinemas and Hoyts - **Competitive set**: Cinemas - **Market**: New Zealand - **Month measured**: Aug 2026 - **Event Cinemas Share of Search**: 27.1% - **Hoyts Share of Search**: 36.8% ## Which is more popular in search, Event Cinemas or Hoyts? - In August 2026, Hoyts had more branded searches than Event Cinemas among cinemas in New Zealand. Hoyts was estimated to have 274K branded searches compared to Event Cinemas’ 202K, and held a 36.8% Share of Search versus Event Cinemas’ 27.1%. - Hoyts was ahead of Event Cinemas in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Event Cinemas’ estimated Share of Search among cinemas in New Zealand moved from 24.8% to 27.1%, and its estimated monthly branded searches moved from 123K to 202K. - Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand moved from 35.2% to 36.8%, and its estimated monthly branded searches moved from 175K to 274K. ## How did search popularity change for New Zealand cinemas in August 2026? - In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%. - Event Cinemas’ estimated Share of Search among cinemas in New Zealand has gained ground for 3 months in a row, from 24.1% to 27.1% in August 2026. ## Month by month | Month | Event Cinemas estimated searches | Event Cinemas Share of Search | Event Cinemas rank | Hoyts estimated searches | Hoyts Share of Search | Hoyts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 123K | 24.8% | 2 | 175K | 35.2% | 1 | | Nov 2025 | 121K | 24.4% | 2 | 189K | 38% | 1 | | Dec 2025 | 189K | 25.3% | 2 | 301K | 40.2% | 1 | | Jan 2026 | 156K | 21.6% | 2 | 275K | 38.2% | 1 | | Feb 2026 | 107K | 22.3% | 2 | 172K | 36% | 1 | | Mar 2026 | 134K | 24.3% | 2 | 213K | 38.5% | 1 | | Apr 2026 | 185K | 25.8% | 2 | 266K | 37.2% | 1 | | May 2026 | 187K | 24.1% | 2 | 277K | 35.8% | 1 | | Jun 2026 | 182K | 25.5% | 2 | 258K | 36.1% | 1 | | Jul 2026 | 235K | 26.9% | 2 | 325K | 37.3% | 1 | | Aug 2026 | 202K | 27.1% | 2 | 274K | 36.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Event Cinemas’ and Hoyts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Event Cinemas**: Measured on the search terms “aa event cinemas”, “avatar event cinemas”, “broadway event cinemas”, “city event cinemas”, “coastlands event cinemas”, “event cinemas”, “event cinemas bayfair”, “event cinemas botany”, “event cinemas coastlands”, “event cinemas food”, “event cinemas movies”, “event cinemas near me”, “event cinemas new lynn”, “event cinemas nz”, “event cinemas online”, “event cinemas queen street”, “event cinemas session times”, “event cinemas te awa”, “event cinemas ticket prices”, “event cinemas tickets”, “event cinemas vmax”, “event cinemas westgate”, “eventcinemas”, “eventcinemas co nz”, “eventcinemas movies”, “eventcinemas nz”, “movie tickets event cinemas” and “movies event cinemas”, summed into one figure. - **Hoyts**: Measured on the search terms “entx hoyts”, “hoyts”, “hoyts berkeley cinemas”, “hoyts botany”, “hoyts botany downs”, “hoyts cinema”, “hoyts co nz”, “hoyts entx”, “hoyts films”, “hoyts hibiscus”, “hoyts lux”, “hoyts metro”, “hoyts near me”, “hoyts new zealand”, “hoyts nz”, “hoyts online”, “hoyts ric”, “hoyts session times”, “hoyts sylvia park”, “hoyts te awa” and “hoyts tickets”, summed into one figure. - [Event Cinemas profile](/demand/nz/brands/event-cinemas) - [Hoyts profile](/demand/nz/brands/hoyts) - [All cinemas in New Zealand](/demand/nz/categories/nz-cinema-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Event Cinemas or Hoyts? In August 2026, Hoyts had more branded searches than Event Cinemas among cinemas in New Zealand. Hoyts was estimated to have 274K branded searches compared to Event Cinemas’ 202K, and held a 36.8% Share of Search versus Event Cinemas’ 27.1%. ## Cite this page Brandwave. "Event Cinemas vs Hoyts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/event-cinemas-vs-hoyts This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/event-cinemas-vs-hoyts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.