--- title: "Eurobake Espresso vs Mrs Mac's: Which is more popular in New Zealand?" description: "Is Eurobake Espresso or Mrs Mac's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eurobake-espresso-vs-mrs-macs" publisher: "Brandwave" --- # Eurobake Espresso vs Mrs Mac's: Which is more popular in New Zealand? Is Eurobake Espresso or Mrs Mac's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eurobake Espresso and Mrs Mac's - **Competitive set**: Pie brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Eurobake Espresso Share of Search**: 0.54% - **Mrs Mac's Share of Search**: 6.6% ## Is Eurobake Espresso or Mrs Mac's more popular in search? - In October 2026, Mrs Mac's had more branded searches than Eurobake Espresso among pie brands in New Zealand. Mrs Mac's had about 620 branded searches, while Eurobake Espresso had 50. Mrs Mac's made up 6.6% of all pie brand searches we track, and Eurobake Espresso accounted for 0.54%. - The lead changed hands 2 times in the 12 months ending October 2026: Eurobake Espresso took it in August 2026, Mrs Mac's took it in September 2026. - Across the 12 months ending October 2026, Eurobake Espresso’s share of searches among pie brands in New Zealand moved from 0.11% to 0.54%, and its estimated monthly branded searches moved from 10 to 50. - Across the 12 months ending October 2026, Mrs Mac's’ share of searches among pie brands in New Zealand held steady at 6.6%, and its estimated monthly branded searches moved from 590 to 620. ## Top pie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Eurobake Espresso was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mrs Mac's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dad's Pies | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Levain Artisan Bakery | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Big Ben | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Eurobake Espresso | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Jimmy's Pies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sheffield Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mrs Mac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ponsonby Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pie brands - Asked ChatGPT "Which pie brand should I buy in New Zealand?": 1. Dad's Pies, 2. Big Ben, 3. Jimmy's Pies, 4. Levain Artisan Bakery, 5. Eurobake Espresso - Asked ChatGPT "What are the best pie brands in New Zealand?": 1. Dad's Pies, 2. Levain Artisan Bakery, 3. Eurobake Espresso - Asked ChatGPT "What's the best pie brand in New Zealand for quick lunch?": 1. Big Ben, 2. Dad's Pies, 3. Eurobake Espresso - Searched Google, AI Overview "pie brands": named none of the brands we track - Searched Google, AI Overview "meat pies nz": 1. Levain Artisan Bakery, 2. Eurobake Espresso Not named in any answer: Sheffield Pies, Mrs Mac's, Pukka Pies and Ponsonby Pies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pie brands in October 2026? - In October 2026, Eurobake Espresso lost share of searches among pie brands in New Zealand, from 1.3% to 0.54%. ## How has branded search for Eurobake Espresso and Mrs Mac's changed in New Zealand over the last 12 months? | Month | Eurobake Espresso estimated searches | Eurobake Espresso Share of Search | Eurobake Espresso rank | Mrs Mac's estimated searches | Mrs Mac's Share of Search | Mrs Mac's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.11% | 9 | 590 | 6.6% | 4 | | Dec 2025 | 30 | 0.37% | 9 | 630 | 7.8% | 4 | | Jan 2026 | 20 | 0.21% | 9 | 740 | 7.9% | 4 | | Feb 2026 | 10 | 0.1% | 9 | 610 | 6.2% | 5 | | Mar 2026 | 20 | 0.17% | 9 | 810 | 7% | 4 | | Apr 2026 | 30 | 0.28% | 9 | 720 | 6.8% | 4 | | May 2026 | 40 | 0.36% | 9 | 830 | 7.5% | 4 | | Jun 2026 | 30 | 0.28% | 9 | 800 | 7.4% | 4 | | Jul 2026 | 50 | 0.45% | 9 | 790 | 7.1% | 4 | | Aug 2026 | 880 | 5.8% | 5 | 810 | 5.3% | 6 | | Sep 2026 | 140 | 1.3% | 9 | 700 | 6.3% | 4 | | Oct 2026 | 50 | 0.54% | 9 | 620 | 6.6% | 4 | ## How are Eurobake Espresso’s and Mrs Mac's’ branded searches counted? Brandwave collects information about searches that people make online using Eurobake Espresso’s and Mrs Mac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eurobake Espresso**: Measured on the search term “eurobake espresso”. - **Mrs Mac's**: Measured on the search terms “mrs macs pies”, “mrs macs sausage rolls” and “mrsmacs”, summed into one figure. - [Eurobake Espresso profile](/demand/nz/brands/eurobake-espresso) - [Mrs Mac's profile](/demand/nz/brands/mrs-macs) - [All pie brands in New Zealand](/demand/nz/categories/nz-pie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eurobake Espresso or Mrs Mac's more popular in search? In October 2026, Mrs Mac's had more branded searches than Eurobake Espresso among pie brands in New Zealand. Mrs Mac's had about 620 branded searches, while Eurobake Espresso had 50. Mrs Mac's made up 6.6% of all pie brand searches we track, and Eurobake Espresso accounted for 0.54%. ## Cite this page Brandwave. "Eurobake Espresso vs Mrs Mac's: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/eurobake-espresso-vs-mrs-macs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eurobake-espresso-vs-mrs-macs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.