--- title: "Euki vs Flo: Which is searched more in New Zealand?" description: "Is Euki or Flo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/euki-vs-flo" publisher: "Brandwave" --- # Euki vs Flo: Which is searched more in New Zealand? Is Euki or Flo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Euki and Flo - **Competitive set**: Period tracking apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Euki Share of Search**: 4.2% - **Flo Share of Search**: 31.9% ## Is Euki or Flo more popular in search? - In September 2026, Flo had more branded searches than Euki among period tracking apps in New Zealand. Flo had about 230 branded searches, while Euki had 30. Flo made up 31.9% of all period tracking app searches we track, and Euki accounted for 4.2%. - Flo was ahead of Euki in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Euki’s share of searches among period tracking apps in New Zealand moved from 1.7% to 4.2%, and its estimated monthly branded searches moved from 10 to 30. - Across the 12 months ending September 2026, Flo’s share of searches among period tracking apps in New Zealand moved from 40.7% to 31.9%, and its estimated monthly branded searches moved from 240 to 230. ## Top period tracking apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Euki appeared in all five answers. Flo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Euki was listed before Flo in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clue | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Euki | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Flo | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Apple Health Cycle Tracking | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Natural Cycles | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Stardust | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period tracking apps - Asked ChatGPT "Which period tracking app should I use in New Zealand?": 1. Euki, 2. Clue, 3. Apple Health Cycle Tracking - Asked ChatGPT "What are the best period tracking apps in New Zealand?": 1. Clue, 2. Euki, 3. Flo, 4. Apple Health Cycle Tracking - Asked ChatGPT "What's the best period tracking app in New Zealand for cycle tracking?": 1. Clue, 2. Euki, 3. Flo, 4. Apple Health Cycle Tracking - Searched Google, AI Overview "period tracking apps": 1. Flo, 2. Clue, 3. Euki, 4. Natural Cycles - Searched Google, AI Overview "fertility tracking app": 1. Flo, 2. Euki, 3. Clue Not named in any answer: Stardust. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period tracking apps in September 2026? - In September 2026, Euki gained share of searches among period tracking apps in New Zealand, from 2.2% to 4.2%. - In September 2026, Flo lost share of searches among period tracking apps in New Zealand, from 34.1% to 31.9%. ## Month by month | Month | Euki estimated searches | Euki Share of Search | Euki rank | Flo estimated searches | Flo Share of Search | Flo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.7% | 5 | 240 | 40.7% | 1 | | Nov 2025 | 10 | 1.9% | 6 | 200 | 37.7% | 1 | | Dec 2025 | 10 | 1.9% | 6 | 210 | 38.9% | 1 | | Jan 2026 | 10 | 1.3% | 5 | 310 | 41.3% | 1 | | Feb 2026 | 10 | 1.5% | 5 | 260 | 40% | 1 | | Mar 2026 | 10 | 1.4% | 6 | 300 | 40.5% | 1 | | Apr 2026 | 10 | 1.5% | 6 | 250 | 36.8% | 1 | | May 2026 | 10 | 1% | 6 | 490 | 51% | 1 | | Jun 2026 | 10 | 0.82% | 6 | 710 | 58.2% | 1 | | Jul 2026 | 20 | 1.7% | 5 | 540 | 45.4% | 1 | | Aug 2026 | 20 | 2.2% | 5 | 310 | 34.1% | 2 | | Sep 2026 | 30 | 4.2% | 5 | 230 | 31.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Euki’s and Flo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Euki**: Measured on the search term “euki”. - **Flo**: Measured on the search terms “flo app”, “flo cycle”, “flo ovulation” and “flo period tracker”, summed into one figure. - [Euki profile](/demand/nz/brands/euki) - [Flo profile](/demand/nz/brands/flo) - [All period tracking apps in New Zealand](/demand/nz/categories/nz-period-tracking-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Euki or Flo more popular in search? In September 2026, Flo had more branded searches than Euki among period tracking apps in New Zealand. Flo had about 230 branded searches, while Euki had 30. Flo made up 31.9% of all period tracking app searches we track, and Euki accounted for 4.2%. ## Cite this page Brandwave. "Euki vs Flo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/euki-vs-flo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/euki-vs-flo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.