--- title: "Eufy vs Roborock: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Eufy or Roborock? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eufy-vs-roborock" publisher: "Brandwave" --- # Eufy vs Roborock: Which is more popular by branded search in New Zealand? Which is more popular in search, Eufy or Roborock? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eufy and Roborock - **Competitive set**: Robot vacuum brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Eufy Share of Search**: 62.4% - **Roborock Share of Search**: 9.8% ## Which is more popular in search, Eufy or Roborock? - In August 2026, Eufy had more branded searches than Roborock among robot vacuum brands in New Zealand. Eufy was estimated to have 21.9K branded searches compared to Roborock’s 3.4K, and held a 62.4% Share of Search versus Roborock’s 9.8%. - Eufy was ahead of Roborock in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Eufy’s estimated Share of Search among robot vacuum brands in New Zealand moved from 63.5% to 62.4%, and its estimated monthly branded searches moved from 17.4K to 21.9K. - Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand moved from 10.9% to 9.8%, and its estimated monthly branded searches moved from 3K to 3.4K. ## How did search popularity change for New Zealand robot vacuum brands in August 2026? - In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%. - In August 2026, Eufy lost estimated Share of Search among robot vacuum brands in New Zealand, from 63% to 62.4%. ## Month by month | Month | Eufy estimated searches | Eufy Share of Search | Eufy rank | Roborock estimated searches | Roborock Share of Search | Roborock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.4K | 63.5% | 1 | 3K | 10.9% | 3 | | Nov 2025 | 22.7K | 58.8% | 1 | 5.8K | 15.1% | 2 | | Dec 2025 | 22.3K | 58.3% | 1 | 4.6K | 12% | 3 | | Jan 2026 | 19.1K | 63.7% | 1 | 3.4K | 11.3% | 2 | | Feb 2026 | 16.3K | 63.6% | 1 | 3.1K | 12% | 2 | | Mar 2026 | 19.4K | 63.8% | 1 | 3.4K | 11.1% | 2 | | Apr 2026 | 21.9K | 63.7% | 1 | 3.9K | 11.5% | 2 | | May 2026 | 22.1K | 63.6% | 1 | 3.8K | 10.8% | 3 | | Jun 2026 | 21.9K | 65.6% | 1 | 3.2K | 9.7% | 3 | | Jul 2026 | 22.4K | 63% | 1 | 3.8K | 10.7% | 3 | | Aug 2026 | 21.9K | 62.4% | 1 | 3.4K | 9.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Eufy’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eufy**: Measured on the search terms “eufy”, “eufy baby monitor”, “eufy c210”, “eufy cam 2c”, “eufy camera”, “eufy camera 3”, “eufy com”, “eufy door lock”, “eufy doorbell”, “eufy e20”, “eufy homebase3”, “eufy indoor camera”, “eufy near me”, “eufy new zealand”, “eufy nz”, “eufy online”, “eufy outdoor camera”, “eufy robotic vacuum”, “eufy robovac”, “eufy scale”, “eufy security”, “eufy security camera”, “eufy solar panel”, “eufy vacuum” and “eufy vacuum cleaner”, summed into one figure. - **Roborock**: Measured on the search terms “roborock”, “roborock near me”, “roborock new zealand”, “roborock nz”, “roborock online”, “roborock q10”, “roborock q5”, “roborock q7”, “roborock robot mop”, “roborock robot vacuum”, “roborock s6”, “roborock s7”, “roborock s8”, “roborock s8 maxv ultra”, “roborock s8 pro ultra”, “roborock stick vacuum” and “roborock vacuum”, summed into one figure. - [Eufy profile](/demand/nz/brands/eufy) - [Roborock profile](/demand/nz/brands/roborock) - [All robot vacuum brands in New Zealand](/demand/nz/categories/nz-robot-vacuum-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Eufy or Roborock? In August 2026, Eufy had more branded searches than Roborock among robot vacuum brands in New Zealand. Eufy was estimated to have 21.9K branded searches compared to Roborock’s 3.4K, and held a 62.4% Share of Search versus Roborock’s 9.8%. ## Cite this page Brandwave. "Eufy vs Roborock: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eufy-vs-roborock This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eufy-vs-roborock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.