--- title: "Etsy vs Felt: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Etsy or Felt? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and maker marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/etsy-vs-felt" publisher: "Brandwave" --- # Etsy vs Felt: Which is more popular by branded search in New Zealand? Which is more popular in search, Etsy or Felt? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and maker marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Etsy and Felt - **Competitive set**: Handmade and maker marketplaces - **Market**: New Zealand - **Month measured**: Aug 2026 - **Etsy Share of Search**: 95.2% - **Felt Share of Search**: 4.4% ## Which is more popular in search, Etsy or Felt? - In August 2026, Etsy had more branded searches than Felt among handmade and maker marketplaces in New Zealand. Etsy was estimated to have 63K branded searches compared to Felt’s 2.9K, and held a 95.2% Share of Search versus Felt’s 4.4%. - Etsy was ahead of Felt in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and maker marketplaces in New Zealand moved from 94.5% to 95.2%, and its estimated monthly branded searches moved from 62.9K to 63K. - Across the 11 months ending August 2026, Felt’s estimated Share of Search among handmade and maker marketplaces in New Zealand moved from 4.9% to 4.4%, and its estimated monthly branded searches moved from 3.3K to 2.9K. ## How did search popularity change for New Zealand handmade and maker marketplaces in August 2026? - Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026. ## Month by month | Month | Etsy estimated searches | Etsy Share of Search | Etsy rank | Felt estimated searches | Felt Share of Search | Felt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.9K | 94.5% | 1 | 3.3K | 4.9% | 2 | | Nov 2025 | 62.8K | 91.8% | 1 | 4.9K | 7.2% | 2 | | Dec 2025 | 53.8K | 91.4% | 1 | 4K | 6.9% | 2 | | Jan 2026 | 65.8K | 95.6% | 1 | 2.8K | 4% | 2 | | Feb 2026 | 51.8K | 95.4% | 1 | 2.2K | 4% | 2 | | Mar 2026 | 54K | 95.3% | 1 | 2.3K | 4% | 2 | | Apr 2026 | 53.8K | 94.8% | 1 | 2.7K | 4.8% | 2 | | May 2026 | 53.9K | 94.6% | 1 | 2.7K | 4.8% | 2 | | Jun 2026 | 54K | 94.6% | 1 | 2.8K | 4.8% | 2 | | Jul 2026 | 54.1K | 94.8% | 1 | 2.7K | 4.8% | 2 | | Aug 2026 | 63K | 95.2% | 1 | 2.9K | 4.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Etsy’s and Felt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Etsy**: Measured on the search terms “digital products etsy”, “etsy”, “etsy art”, “etsy art prints”, “etsy c”, “etsy com full site”, “etsy crafts”, “etsy gifts”, “etsy handmade”, “etsy jewelry”, “etsy near me”, “etsy nyse”, “etsy nz”, “etsy online”, “etsy phone cases”, “etsy prints”, “etsy rings”, “etsy shop”, “etsy store”, “etsy wall art”, “sell on etsy” and “www etsy com”, summed into one figure. - **Felt**: Measured on the search terms “felt co nz”, “felt crafts”, “felt gifts”, “felt handmade”, “felt nz”, “felt nz online” and “felt vintage”, summed into one figure. - [Etsy profile](/demand/nz/brands/etsy) - [Felt profile](/demand/nz/brands/felt) - [All handmade and maker marketplaces in New Zealand](/demand/nz/categories/nz-handmade-marketplaces): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Etsy or Felt? In August 2026, Etsy had more branded searches than Felt among handmade and maker marketplaces in New Zealand. Etsy was estimated to have 63K branded searches compared to Felt’s 2.9K, and held a 95.2% Share of Search versus Felt’s 4.4%. ## Cite this page Brandwave. "Etsy vs Felt: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/etsy-vs-felt This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/etsy-vs-felt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.