--- title: "etnies vs Vans: Which is searched more in New Zealand?" description: "Is etnies or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/etnies-vs-vans" publisher: "Brandwave" --- # etnies vs Vans: Which is searched more in New Zealand? Is etnies or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: etnies and Vans - **Competitive set**: Skate shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **etnies Share of Search**: 0.14% - **Vans Share of Search**: 0.75% ## Is etnies or Vans more popular in search? - In September 2026, Vans had more branded searches than etnies among skate shoes brands in New Zealand. Vans had about 1,770 branded searches, while etnies had 320. Vans made up 0.75% of all skate shoes brand searches we track, and etnies accounted for 0.14%. - Vans was ahead of etnies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands in New Zealand moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Vans’ share of searches among skate shoes brands in New Zealand moved from 0.7% to 0.75%, and its estimated monthly branded searches moved from 1.5K to 1.8K. ## Top skate shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vans appeared in all five answers. etnies was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vans was listed before etnies in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vans | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | etnies | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DVS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skate shoes brands - Asked ChatGPT "Which skate shoe brand should I buy in New Zealand?": 1. Vans, 2. etnies, 3. Nike, 4. New Balance, 5. Adidas - Asked ChatGPT "What are the best skate shoe brands in New Zealand?": 1. Vans, 2. Nike, 3. etnies, 4. Adidas, 5. New Balance - Asked ChatGPT "What's the best skate shoe brand in New Zealand for everyday skating?": 1. Vans, 2. etnies, 3. New Balance, 4. Nike - Searched Google, AI Overview "skate shoes nz": 1. Nike, 2. New Balance, 3. Vans, 4. Adidas - Searched Google, AI Overview "skate shoe brands": 1. Nike, 2. Vans, 3. Adidas, 4. New Balance, 5. etnies Not named in any answer: Puma and DVS. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand skate shoes brands in September 2026? - Estimated monthly branded searches for Vans in New Zealand rose 17.2% over 12 measured months, from 1.5K to 1.8K in September 2026. - Estimated monthly branded searches for etnies in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | etnies estimated searches | etnies Share of Search | etnies rank | Vans estimated searches | Vans Share of Search | Vans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.18% | 7 | 1.5K | 0.7% | 5 | | Nov 2025 | 320 | 0.12% | 7 | 1.6K | 0.56% | 5 | | Dec 2025 | 320 | 0.12% | 7 | 1.8K | 0.64% | 5 | | Jan 2026 | 210 | 0.1% | 7 | 1.5K | 0.68% | 5 | | Feb 2026 | 210 | 0.11% | 7 | 1.1K | 0.62% | 5 | | Mar 2026 | 320 | 0.14% | 7 | 1.2K | 0.54% | 5 | | Apr 2026 | 260 | 0.12% | 7 | 1.3K | 0.6% | 6 | | May 2026 | 390 | 0.16% | 7 | 1.7K | 0.68% | 6 | | Jun 2026 | 390 | 0.15% | 7 | 1.5K | 0.57% | 6 | | Jul 2026 | 320 | 0.13% | 7 | 1.5K | 0.61% | 6 | | Aug 2026 | 320 | 0.13% | 7 | 1.8K | 0.73% | 5 | | Sep 2026 | 320 | 0.14% | 7 | 1.8K | 0.75% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using etnies’ and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **etnies**: Measured on the search term “etnies”. - **Vans**: Measured on the search terms “vans shoes” and “vans skate shoes”, summed into one figure. - [etnies profile](/demand/nz/brands/etnies) - [Vans profile](/demand/nz/brands/vans) - [All skate shoes brands in New Zealand](/demand/nz/categories/nz-skate-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is etnies or Vans more popular in search? In September 2026, Vans had more branded searches than etnies among skate shoes brands in New Zealand. Vans had about 1,770 branded searches, while etnies had 320. Vans made up 0.75% of all skate shoes brand searches we track, and etnies accounted for 0.14%. ## Cite this page Brandwave. "etnies vs Vans: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/etnies-vs-vans This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/etnies-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.