--- title: "Ethique vs TRESemmé: Which is searched more in New Zealand?" description: "Is Ethique or TRESemmé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ethique-vs-tresemme" publisher: "Brandwave" --- # Ethique vs TRESemmé: Which is searched more in New Zealand? Is Ethique or TRESemmé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ethique and TRESemmé - **Competitive set**: Shampoo and haircare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ethique Share of Search**: 2.1% - **TRESemmé Share of Search**: 5% ## Is Ethique or TRESemmé more popular in search? - In September 2026, TRESemmé had more branded searches than Ethique among shampoo and haircare brands in New Zealand. TRESemmé had about 2,360 branded searches, while Ethique had 1,000. TRESemmé made up 5% of all shampoo and haircare brand searches we track, and Ethique accounted for 2.1%. - TRESemmé was ahead of Ethique in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ethique’s share of searches among shampoo and haircare brands in New Zealand moved from 4.5% to 2.1%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo and haircare brands in New Zealand moved from 5.4% to 5%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ethique was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TRESemmé did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ethique | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris Elvive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ELEVEN Australia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nak Hair | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pantene | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Olaplex | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Head & Shoulders | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo or haircare brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken, 3. Kérastase, 4. Olaplex - Asked ChatGPT "What are the best shampoo and haircare brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Ethique, 4. ELEVEN Australia, 5. Olaplex, 6. Nak Hair, 7. L'Oréal Paris Elvive - Asked ChatGPT "What's the best shampoo or haircare brand in New Zealand for everyday hair care?": 1. ecostore, 2. ELEVEN Australia, 3. Redken - Searched Google, AI Overview "shampoo brands nz": 1. Ethique, 2. ecostore, 3. Nak Hair, 4. Redken, 5. Pantene, 6. L'Oréal Paris Elvive, 7. Head & Shoulders, 8. OGX - Searched Google, AI Overview "shampoo for dry hair": 1. Redken, 2. Pantene Not named in any answer: Garnier and TRESemmé. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and haircare brands in September 2026? - In September 2026, Ethique lost share of searches among shampoo and haircare brands in New Zealand, from 2.7% to 2.1%. - Estimated monthly branded searches for TRESemmé in New Zealand rose 22.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Month by month | Month | Ethique estimated searches | Ethique Share of Search | Ethique rank | TRESemmé estimated searches | TRESemmé Share of Search | TRESemmé rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 4.5% | 10 | 1.9K | 5.4% | 8 | | Nov 2025 | 1.6K | 3.8% | 10 | 1.9K | 4.7% | 9 | | Dec 2025 | 1K | 2.5% | 10 | 1.9K | 4.6% | 9 | | Jan 2026 | 1.3K | 3.2% | 10 | 2.2K | 5.2% | 9 | | Feb 2026 | 1.3K | 3.4% | 10 | 1.8K | 4.8% | 8 | | Mar 2026 | 1.6K | 3.9% | 10 | 2K | 4.9% | 9 | | Apr 2026 | 1K | 2.4% | 10 | 1.8K | 4.5% | 9 | | May 2026 | 1.3K | 3.2% | 10 | 2K | 5.1% | 9 | | Jun 2026 | 1K | 2.4% | 11 | 2.4K | 5.6% | 7 | | Jul 2026 | 1.3K | 2.8% | 11 | 2.2K | 4.8% | 8 | | Aug 2026 | 1.3K | 2.7% | 11 | 2.5K | 5.1% | 8 | | Sep 2026 | 1K | 2.1% | 11 | 2.4K | 5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Ethique’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ethique**: Measured on the search term “ethique”. - **TRESemmé**: Measured on the search terms “tresemme”, “tresemme conditioner”, “tresemme extra hold”, “tresemme hair”, “tresemme heat tamer”, “tresemme keratin smooth”, “tresemme mousse” and “tresemme shampoo”, summed into one figure. - [Ethique profile](/demand/nz/brands/ethique) - [TRESemmé profile](/demand/nz/brands/tresemme) - [All shampoo and haircare brands in New Zealand](/demand/nz/categories/nz-shampoo-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ethique or TRESemmé more popular in search? In September 2026, TRESemmé had more branded searches than Ethique among shampoo and haircare brands in New Zealand. TRESemmé had about 2,360 branded searches, while Ethique had 1,000. TRESemmé made up 5% of all shampoo and haircare brand searches we track, and Ethique accounted for 2.1%. ## Cite this page Brandwave. "Ethique vs TRESemmé: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ethique-vs-tresemme This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ethique-vs-tresemme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.