---
title: "Ethique vs Kérastase: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ethique or Kérastase? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ethique-vs-kerastase"
publisher: "Brandwave"
---

# Ethique vs Kérastase: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ethique or Kérastase? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ethique and Kérastase
- **Competitive set**: Professional haircare and styling brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ethique Share of Search**: 4.5%
- **Kérastase Share of Search**: 30%

## Which is more popular in search, Ethique or Kérastase?

- In August 2026, Kérastase had more branded searches than Ethique among professional haircare and styling brands in New Zealand. Kérastase was estimated to have 21.4K branded searches compared to Ethique’s 3.2K, and held a 30% Share of Search versus Ethique’s 4.5%.
- Kérastase was ahead of Ethique in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 3.3K to 3.2K.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 25.9% to 30%, and its estimated monthly branded searches moved from 16K to 21.4K.

## How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

- In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.

## Month by month

| Month | Ethique estimated searches | Ethique Share of Search | Ethique rank | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.3K | 5.3% | 5 | 16K | 25.9% | 2 |
| Nov 2025 | 3.7K | 4.6% | 5 | 21.5K | 26.7% | 2 |
| Dec 2025 | 2.7K | 3.7% | 7 | 20.9K | 29.2% | 2 |
| Jan 2026 | 3.1K | 5.2% | 6 | 18.8K | 31.4% | 1 |
| Feb 2026 | 3.1K | 5.2% | 6 | 18.1K | 30.3% | 1 |
| Mar 2026 | 3.7K | 5.6% | 6 | 18.3K | 27.7% | 1 |
| Apr 2026 | 3.1K | 4.6% | 6 | 18.8K | 28.1% | 1 |
| May 2026 | 3.4K | 4.9% | 7 | 18.1K | 25.7% | 2 |
| Jun 2026 | 2.6K | 3.5% | 7 | 19.1K | 25.4% | 2 |
| Jul 2026 | 3.2K | 4.1% | 7 | 22K | 28.3% | 1 |
| Aug 2026 | 3.2K | 4.5% | 7 | 21.4K | 30% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ethique’s and Kérastase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ethique**: Measured on the search terms “ethique”, “ethique bar shampoo”, “ethique conditioner”, “ethique nz”, “ethique shampoo” and “ethique shampoo bar”, summed into one figure.
- **Kérastase**: Measured on the search terms “kerastase”, “kerastase anti hair fall serum”, “kerastase conditioner”, “kerastase elixir hair oil”, “kerastase elixir ultime”, “kerastase elixir ultime hair oil”, “kerastase elixir ultime oil”, “kerastase genesis serum”, “kerastase genesis shampoo”, “kerastase hair”, “kerastase hair mask”, “kerastase hair masque”, “kerastase hair oil”, “kerastase hair serum”, “kerastase night serum”, “kerastase nz”, “kerastase oil”, “kerastase serum”, “kerastase shampoo” and “kerastase shampoo and conditioner”, summed into one figure.

- [Ethique profile](/demand/nz/brands/ethique)
- [Kérastase profile](/demand/nz/brands/kerastase)
- [All professional haircare and styling brands in New Zealand](/demand/nz/categories/nz-professional-haircare-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ethique or Kérastase?

In August 2026, Kérastase had more branded searches than Ethique among professional haircare and styling brands in New Zealand. Kérastase was estimated to have 21.4K branded searches compared to Ethique’s 3.2K, and held a 30% Share of Search versus Ethique’s 4.5%.

## Cite this page

Brandwave. "Ethique vs Kérastase: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ethique-vs-kerastase

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ethique-vs-kerastase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.