--- title: "Ethique vs ghd: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ethique or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ethique-vs-ghd-hair" publisher: "Brandwave" --- # Ethique vs ghd: Which is more popular by branded search in New Zealand? Which is more popular in search, Ethique or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ethique and ghd - **Competitive set**: Professional haircare and styling brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ethique Share of Search**: 4.5% - **ghd Share of Search**: 27.3% ## Which is more popular in search, Ethique or ghd? - In August 2026, ghd had more branded searches than Ethique among professional haircare and styling brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to Ethique’s 3.2K, and held a 27.3% Share of Search versus Ethique’s 4.5%. - ghd was ahead of Ethique in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 3.3K to 3.2K. - Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 32.2% to 27.3%, and its estimated monthly branded searches moved from 19.9K to 19.5K. ## How did search popularity change for New Zealand professional haircare and styling brands in August 2026? - In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%. ## Month by month | Month | Ethique estimated searches | Ethique Share of Search | Ethique rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 5.3% | 5 | 19.9K | 32.2% | 1 | | Nov 2025 | 3.7K | 4.6% | 5 | 30.6K | 38% | 1 | | Dec 2025 | 2.7K | 3.7% | 7 | 23.8K | 33.2% | 1 | | Jan 2026 | 3.1K | 5.2% | 6 | 14.4K | 24% | 2 | | Feb 2026 | 3.1K | 5.2% | 6 | 15.3K | 25.6% | 2 | | Mar 2026 | 3.7K | 5.6% | 6 | 17.9K | 27.1% | 2 | | Apr 2026 | 3.1K | 4.6% | 6 | 18.1K | 26.9% | 2 | | May 2026 | 3.4K | 4.9% | 7 | 18.2K | 25.8% | 1 | | Jun 2026 | 2.6K | 3.5% | 7 | 19.4K | 25.8% | 1 | | Jul 2026 | 3.2K | 4.1% | 7 | 19.2K | 24.6% | 2 | | Aug 2026 | 3.2K | 4.5% | 7 | 19.5K | 27.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ethique’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ethique**: Measured on the search terms “ethique”, “ethique bar shampoo”, “ethique conditioner”, “ethique nz”, “ethique shampoo” and “ethique shampoo bar”, summed into one figure. - **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd gold hair straightener”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair dryer”, “ghd hair rise”, “ghd hair straightener”, “ghd hair styler”, “ghd hair wand”, “ghd hair waver”, “ghd near me”, “ghd nz”, “ghd online”, “ghd original hair straightener”, “ghd platinum”, “ghd platinum hair straightener”, “ghd platinum plus”, “ghd platinum+ hair straightener”, “ghd straightener”, “ghd v gold styler”, “ghd v styler” and “ghdhair com”, summed into one figure. - [Ethique profile](/demand/nz/brands/ethique) - [ghd profile](/demand/nz/brands/ghd-hair) - [All professional haircare and styling brands in New Zealand](/demand/nz/categories/nz-professional-haircare-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ethique or ghd? In August 2026, ghd had more branded searches than Ethique among professional haircare and styling brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to Ethique’s 3.2K, and held a 27.3% Share of Search versus Ethique’s 4.5%. ## Cite this page Brandwave. "Ethique vs ghd: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ethique-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ethique-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.