--- title: "Etekcity vs Withings: Which is searched more in New Zealand?" description: "Is Etekcity or Withings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/etekcity-vs-withings" publisher: "Brandwave" --- # Etekcity vs Withings: Which is searched more in New Zealand? Is Etekcity or Withings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Etekcity and Withings - **Competitive set**: Bathroom scale brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Etekcity Share of Search**: 1% - **Withings Share of Search**: 20.4% ## Is Etekcity or Withings more popular in search? - In September 2026, Withings had more branded searches than Etekcity among bathroom scale brands in New Zealand. Withings had about 390 branded searches, while Etekcity had 20. Withings made up 20.4% of all bathroom scale brand searches we track, and Etekcity accounted for 1%. - Withings was ahead of Etekcity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Etekcity’s share of searches among bathroom scale brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, Withings’ share of searches among bathroom scale brands in New Zealand moved from 21% to 20.4%, and its estimated monthly branded searches held steady at 390. ## Top bathroom scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Withings was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Etekcity did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Renpho | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Withings | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Beurer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Salter | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Omron | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom scale brands - Asked ChatGPT "Which bathroom scale brand should I buy in New Zealand?": 1. Renpho, 2. Tanita, 3. Beurer - Asked ChatGPT "What are the best bathroom scale brands in New Zealand?": 1. Withings, 2. Tanita, 3. Beurer, 4. Renpho - Asked ChatGPT "What's the best bathroom scale brand in New Zealand for weight tracking?": 1. Renpho, 2. Withings - Searched Google, AI Overview "bathroom scales nz": 1. Salter, 2. Beurer, 3. Withings - Searched Google, AI Overview "digital bathroom scale": 1. Withings Not named in any answer: Omron and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bathroom scale brands in September 2026? - In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%. - In September 2026, Etekcity gained share of searches among bathroom scale brands in New Zealand, from 0.47% to 1%. ## Month by month | Month | Etekcity estimated searches | Etekcity Share of Search | Etekcity rank | Withings estimated searches | Withings Share of Search | Withings rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1.1% | 7 | 390 | 21% | 3 | | Nov 2025 | 10 | 0.56% | 7 | 480 | 26.8% | 2 | | Dec 2025 | 30 | 1.5% | 6 | 480 | 24.2% | 2 | | Jan 2026 | 30 | 1.4% | 7 | 590 | 26.9% | 2 | | Feb 2026 | 20 | 1.2% | 7 | 390 | 23.1% | 3 | | Mar 2026 | 30 | 1.6% | 7 | 480 | 25.3% | 2 | | Apr 2026 | 20 | 1.1% | 7 | 390 | 20.6% | 3 | | May 2026 | 20 | 1% | 7 | 390 | 20.4% | 3 | | Jun 2026 | 20 | 1% | 7 | 390 | 19.6% | 3 | | Jul 2026 | 10 | 0.48% | 7 | 390 | 18.6% | 3 | | Aug 2026 | 10 | 0.47% | 7 | 390 | 18.4% | 3 | | Sep 2026 | 20 | 1% | 7 | 390 | 20.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Etekcity’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Etekcity**: Measured on the search terms “etekcity” and “etekcity kitchen scale”, summed into one figure. - **Withings**: Measured on the search term “withings”. - [Etekcity profile](/demand/nz/brands/etekcity) - [Withings profile](/demand/nz/brands/withings) - [All bathroom scale brands in New Zealand](/demand/nz/categories/nz-bathroom-scale-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Etekcity or Withings more popular in search? In September 2026, Withings had more branded searches than Etekcity among bathroom scale brands in New Zealand. Withings had about 390 branded searches, while Etekcity had 20. Withings made up 20.4% of all bathroom scale brand searches we track, and Etekcity accounted for 1%. ## Cite this page Brandwave. "Etekcity vs Withings: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/etekcity-vs-withings This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/etekcity-vs-withings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.