--- title: "Etekcity vs OXO: Which is searched more in New Zealand?" description: "Is Etekcity or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/etekcity-vs-oxo" publisher: "Brandwave" --- # Etekcity vs OXO: Which is searched more in New Zealand? Is Etekcity or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Etekcity and OXO - **Competitive set**: Kitchen scale brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Etekcity Share of Search**: 0.1% - **OXO Share of Search**: 0.88% ## Is Etekcity or OXO more popular in search? - In September 2026, OXO had more branded searches than Etekcity among kitchen scale brands in New Zealand. OXO had about 170 branded searches, while Etekcity had 20. OXO made up 0.88% of all kitchen scale brand searches we track, and Etekcity accounted for 0.1%. - OXO was ahead of Etekcity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Etekcity’s share of searches among kitchen scale brands in New Zealand moved from 0.11% to 0.1%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, OXO’s share of searches among kitchen scale brands in New Zealand moved from 0.96% to 0.88%, and its estimated monthly branded searches held steady at 170. ## Top kitchen scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Etekcity did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salter | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Soehnle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OXO | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen scale brands - Asked ChatGPT "Which kitchen scale brand should I buy in New Zealand?": 1. Salter, 2. Soehnle - Asked ChatGPT "What are the best kitchen scale brands in New Zealand?": 1. Soehnle, 2. OXO, 3. Salter - Asked ChatGPT "What's the best kitchen scale brand in New Zealand for accurate measuring?": 1. OXO, 2. Salter, 3. Soehnle - Searched Google, AI Overview "digital scale nz": 1. Salter, 2. Soehnle - Searched Google, AI Overview "kitchen scales nz": 1. Salter Not named in any answer: Breville, KitchenAid and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen scale brands in September 2026? Neither Etekcity nor OXO moved beyond provider rounding among kitchen scale brands in Sep 2026. ## Month by month | Month | Etekcity estimated searches | Etekcity Share of Search | Etekcity rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.11% | 5 | 170 | 0.96% | 4 | | Nov 2025 | 10 | 0.04% | 5 | 140 | 0.55% | 4 | | Dec 2025 | 30 | 0.12% | 5 | 210 | 0.82% | 4 | | Jan 2026 | 30 | 0.15% | 5 | 260 | 1.3% | 4 | | Feb 2026 | 20 | 0.13% | 5 | 170 | 1.1% | 4 | | Mar 2026 | 30 | 0.18% | 5 | 210 | 1.3% | 4 | | Apr 2026 | 20 | 0.1% | 5 | 210 | 1.1% | 4 | | May 2026 | 20 | 0.1% | 5 | 170 | 0.88% | 4 | | Jun 2026 | 20 | 0.11% | 5 | 170 | 0.93% | 4 | | Jul 2026 | 10 | 0.05% | 5 | 170 | 0.86% | 4 | | Aug 2026 | 10 | 0.05% | 5 | 210 | 1.1% | 4 | | Sep 2026 | 20 | 0.1% | 5 | 170 | 0.88% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Etekcity’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Etekcity**: Measured on the search terms “etekcity” and “etekcity kitchen scale”, summed into one figure. - **OXO**: Measured on the search term “oxo good grips”. - [Etekcity profile](/demand/nz/brands/etekcity) - [OXO profile](/demand/nz/brands/oxo) - [All kitchen scale brands in New Zealand](/demand/nz/categories/nz-kitchen-scale-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Etekcity or OXO more popular in search? In September 2026, OXO had more branded searches than Etekcity among kitchen scale brands in New Zealand. OXO had about 170 branded searches, while Etekcity had 20. OXO made up 0.88% of all kitchen scale brand searches we track, and Etekcity accounted for 0.1%. ## Cite this page Brandwave. "Etekcity vs OXO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/etekcity-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/etekcity-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.