--- title: "eStreamly vs Tolstoy: Which is searched more in New Zealand?" description: "Is eStreamly or Tolstoy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoppable video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/estreamly-vs-tolstoy" publisher: "Brandwave" --- # eStreamly vs Tolstoy: Which is searched more in New Zealand? Is eStreamly or Tolstoy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoppable video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eStreamly and Tolstoy - **Competitive set**: Shoppable video platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **eStreamly Share of Search**: 0% - **Tolstoy Share of Search**: 36.4% ## Is eStreamly or Tolstoy more popular in search? - In September 2026, Tolstoy had more branded searches than eStreamly among shoppable video platforms in New Zealand. Tolstoy had about 480 branded searches, while eStreamly had 0. Tolstoy made up 36.4% of all shoppable video platform searches we track, and eStreamly accounted for 0%. - Tolstoy was ahead of eStreamly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, eStreamly’s share of searches among shoppable video platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. - Across the 12 months ending September 2026, Tolstoy’s share of searches among shoppable video platforms in New Zealand moved from 33.3% to 36.4%, and its estimated monthly branded searches held steady at 480. ## Top shoppable video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tolstoy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. eStreamly did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Videowise | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tolstoy | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Moast | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Bambuser | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Whatmore | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quinn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | eStreamly | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about shoppable video platforms - Asked ChatGPT "Which shoppable video platform should I use in New Zealand?": 1. Tolstoy, 2. Videowise, 3. Whatmore, 4. Bambuser - Asked ChatGPT "What are the best shoppable video platforms in New Zealand?": 1. Tolstoy, 2. Moast, 3. Videowise, 4. Whatmore, 5. Bambuser - Asked ChatGPT "What's the best shoppable video platform in New Zealand for product videos?": 1. Moast, 2. Tolstoy, 3. Videowise - Searched Google, AI Overview "shoppable video platform": 1. Videowise, 2. Bambuser Not named in any answer: Quinn and eStreamly. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shoppable video platforms in September 2026? - In September 2026, Tolstoy lost share of searches among shoppable video platforms in New Zealand, from 37.8% to 36.4%. ## Month by month | Month | eStreamly estimated searches | eStreamly Share of Search | eStreamly rank | Tolstoy estimated searches | Tolstoy Share of Search | Tolstoy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 7 | 480 | 33.3% | 2 | | Nov 2025 | 0 | 0% | 7 | 390 | 33.3% | 2 | | Dec 2025 | 0 | 0% | 7 | 480 | 25.8% | 2 | | Jan 2026 | 0 | 0% | 7 | 590 | 30.1% | 2 | | Feb 2026 | 0 | 0% | 7 | 390 | 33.3% | 2 | | Mar 2026 | 0 | 0% | 7 | 390 | 32.2% | 2 | | Apr 2026 | 0 | 0% | 7 | 480 | 30.4% | 2 | | May 2026 | 10 | 0.54% | 5 | 480 | 25.8% | 2 | | Jun 2026 | 0 | 0% | 7 | 390 | 28.9% | 2 | | Jul 2026 | 0 | 0% | 7 | 480 | 37.5% | 2 | | Aug 2026 | 0 | 0% | 7 | 480 | 37.8% | 2 | | Sep 2026 | 0 | 0% | 7 | 480 | 36.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using eStreamly’s and Tolstoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eStreamly**: Measured on the search term “estreamly”. - **Tolstoy**: Measured on the search term “tolstoy”. - [eStreamly profile](/demand/nz/brands/estreamly) - [Tolstoy profile](/demand/nz/brands/tolstoy) - [All shoppable video platforms in New Zealand](/demand/nz/categories/nz-shoppable-video-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eStreamly or Tolstoy more popular in search? In September 2026, Tolstoy had more branded searches than eStreamly among shoppable video platforms in New Zealand. Tolstoy had about 480 branded searches, while eStreamly had 0. Tolstoy made up 36.4% of all shoppable video platform searches we track, and eStreamly accounted for 0%. ## Cite this page Brandwave. "eStreamly vs Tolstoy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/estreamly-vs-tolstoy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/estreamly-vs-tolstoy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.