--- title: "Estée Lauder vs Revlon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Estée Lauder or Revlon? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-revlon" publisher: "Brandwave" --- # Estée Lauder vs Revlon: Which is more popular by branded search in New Zealand? Which is more popular in search, Estée Lauder or Revlon? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and Revlon - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Estée Lauder Share of Search**: 3.8% - **Revlon Share of Search**: 4% ## Which is more popular in search, Estée Lauder or Revlon? - In August 2026, Estée Lauder and Revlon were level on Share of Search among makeup and cosmetics brands in New Zealand, with an estimated 6.4K versus 6.8K branded searches, at 3.8% and 4% estimated Share of Search. - The lead changed hands 2 times in the 11 months ending August 2026: Estée Lauder took it in November 2025, Revlon took it in July 2026. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 6.4K. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 4.2% to 4%, and its estimated monthly branded searches moved from 6.5K to 6.8K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? Neither Estée Lauder nor Revlon moved beyond provider rounding among makeup and cosmetics brands in Aug 2026. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Revlon estimated searches | Revlon Share of Search | Revlon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.4K | 4.2% | 8 | 6.5K | 4.2% | 7 | | Nov 2025 | 9.6K | 5% | 6 | 6.4K | 3.3% | 9 | | Dec 2025 | 8.2K | 4.7% | 7 | 6.2K | 3.5% | 8 | | Jan 2026 | 6.1K | 4.4% | 7 | 5.5K | 4% | 8 | | Feb 2026 | 5.6K | 4.4% | 7 | 5.3K | 4.2% | 8 | | Mar 2026 | 6.9K | 5.1% | 6 | 5.5K | 4.1% | 8 | | Apr 2026 | 6.2K | 4.7% | 7 | 4.9K | 3.7% | 8 | | May 2026 | 6.3K | 4.1% | 7 | 5.5K | 3.6% | 8 | | Jun 2026 | 5.8K | 3.9% | 6 | 5.5K | 3.7% | 8 | | Jul 2026 | 5.7K | 3.4% | 8 | 6.5K | 3.9% | 7 | | Aug 2026 | 6.4K | 3.8% | 8 | 6.8K | 4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and Revlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder double wear concealer”, “estee lauder double wear stay in place concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara”, “estee lauder nz”, “estee lauder primer”, “estee lauder stay in place concealer” and “estee lauder stay in place makeup”, summed into one figure. - **Revlon**: Measured on the search terms “revlon”, “revlon colorstay”, “revlon colorstay eyeliner”, “revlon colorstay lipstick”, “revlon colorstay lipstick colors”, “revlon concealer”, “revlon creme lipstick”, “revlon foundation”, “revlon lip”, “revlon lip liner”, “revlon lip pencil”, “revlon lipstick”, “revlon lustrous lipstick”, “revlon makeup”, “revlon mascara”, “revlon nail polish”, “revlon nz”, “revlon super lustrous lipstick” and “revlon super lustrous matte lipstick”, summed into one figure. - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [Revlon profile](/demand/nz/brands/revlon) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Estée Lauder or Revlon? In August 2026, Estée Lauder and Revlon were level on Share of Search among makeup and cosmetics brands in New Zealand, with an estimated 6.4K versus 6.8K branded searches, at 3.8% and 4% estimated Share of Search. ## Cite this page Brandwave. "Estée Lauder vs Revlon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-revlon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-revlon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.