--- title: "Estée Lauder vs Olay: Which is searched more in New Zealand?" description: "Is Estée Lauder or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Night cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-olay" publisher: "Brandwave" --- # Estée Lauder vs Olay: Which is searched more in New Zealand? Is Estée Lauder or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Night cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and Olay - **Competitive set**: Night cream brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Estée Lauder Share of Search**: 15% - **Olay Share of Search**: 0.5% ## Is Estée Lauder or Olay more popular in search? - In September 2026, Estée Lauder had more branded searches than Olay among night cream brands in New Zealand. Estée Lauder had about 5,090 branded searches, while Olay had 170. Estée Lauder made up 15% of all night cream brand searches we track, and Olay accounted for 0.5%. - Estée Lauder was ahead of Olay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands in New Zealand moved from 15.5% to 15%, and its estimated monthly branded searches moved from 4K to 5.1K. - Across the 12 months ending September 2026, Olay’s share of searches among night cream brands in New Zealand moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 140 to 170. ## Top night cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olay was listed before Estée Lauder in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Olay | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Estée Lauder | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about night cream brands - Asked ChatGPT "Which night cream brand should I buy in New Zealand?": 1. CeraVe, 2. Olay, 3. La Roche-Posay - Asked ChatGPT "What are the best night cream brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Olay, 4. Estée Lauder - Asked ChatGPT "What's the best night cream brand in New Zealand for dry skin?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Searched Google, AI Overview "best night cream": 1. Cetaphil - Searched Google, AI Overview "night cream for dry skin": 1. Cetaphil Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand night cream brands in September 2026? - In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%. - Estimated monthly branded searches for Olay in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Olay estimated searches | Olay Share of Search | Olay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 15.5% | 3 | 140 | 0.54% | 4 | | Nov 2025 | 5.5K | 19.1% | 3 | 140 | 0.49% | 4 | | Dec 2025 | 4.8K | 17.6% | 3 | 110 | 0.4% | 4 | | Jan 2026 | 3.8K | 13.4% | 3 | 110 | 0.39% | 4 | | Feb 2026 | 3.3K | 13.7% | 3 | 90 | 0.38% | 4 | | Mar 2026 | 4K | 15.4% | 3 | 170 | 0.65% | 4 | | Apr 2026 | 3.9K | 14.2% | 3 | 170 | 0.61% | 4 | | May 2026 | 3.9K | 12.3% | 3 | 140 | 0.44% | 4 | | Jun 2026 | 3.4K | 10.4% | 3 | 110 | 0.34% | 4 | | Jul 2026 | 3.5K | 10.1% | 3 | 140 | 0.41% | 4 | | Aug 2026 | 4.2K | 11.9% | 3 | 210 | 0.6% | 4 | | Sep 2026 | 5.1K | 15% | 3 | 170 | 0.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara” and “estee lauder primer”, summed into one figure. - **Olay**: Measured on the search term “olay night cream”. - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [Olay profile](/demand/nz/brands/olay) - [All night cream brands in New Zealand](/demand/nz/categories/nz-night-cream-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Estée Lauder or Olay more popular in search? In September 2026, Estée Lauder had more branded searches than Olay among night cream brands in New Zealand. Estée Lauder had about 5,090 branded searches, while Olay had 170. Estée Lauder made up 15% of all night cream brand searches we track, and Olay accounted for 0.5%. ## Cite this page Brandwave. "Estée Lauder vs Olay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-olay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.