---
title: "Estée Lauder vs Morphe: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Estée Lauder or Morphe? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-morphe"
publisher: "Brandwave"
---

# Estée Lauder vs Morphe: Which is more popular by branded search in New Zealand?

Which is more popular in search, Estée Lauder or Morphe? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Estée Lauder and Morphe
- **Competitive set**: Makeup and cosmetics brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Estée Lauder Share of Search**: 3.8%
- **Morphe Share of Search**: 1.4%

## Which is more popular in search, Estée Lauder or Morphe?

- In August 2026, Estée Lauder had more branded searches than Morphe among makeup and cosmetics brands in New Zealand. Estée Lauder was estimated to have 6.4K branded searches compared to Morphe’s 2.4K, and held a 3.8% Share of Search versus Morphe’s 1.4%.
- Estée Lauder was ahead of Morphe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 6.4K.
- Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 2K to 2.4K.

## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026?

- In August 2026, Morphe rose from 21st to 20th among makeup and cosmetics brands in New Zealand.

## Month by month

| Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Morphe estimated searches | Morphe Share of Search | Morphe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.4K | 4.2% | 8 | 2K | 1.3% | 22 |
| Nov 2025 | 9.6K | 5% | 6 | 2.1K | 1.1% | 21 |
| Dec 2025 | 8.2K | 4.7% | 7 | 2.4K | 1.4% | 20 |
| Jan 2026 | 6.1K | 4.4% | 7 | 1.8K | 1.3% | 20 |
| Feb 2026 | 5.6K | 4.4% | 7 | 1.6K | 1.3% | 21 |
| Mar 2026 | 6.9K | 5.1% | 6 | 1.6K | 1.2% | 21 |
| Apr 2026 | 6.2K | 4.7% | 7 | 1.7K | 1.3% | 21 |
| May 2026 | 6.3K | 4.1% | 7 | 1.8K | 1.2% | 24 |
| Jun 2026 | 5.8K | 3.9% | 6 | 2.1K | 1.4% | 22 |
| Jul 2026 | 5.7K | 3.4% | 8 | 2.3K | 1.4% | 21 |
| Aug 2026 | 6.4K | 3.8% | 8 | 2.4K | 1.4% | 20 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Estée Lauder’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder double wear concealer”, “estee lauder double wear stay in place concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara”, “estee lauder nz”, “estee lauder primer”, “estee lauder stay in place concealer” and “estee lauder stay in place makeup”, summed into one figure.
- **Morphe**: Measured on the search terms “morphe concealer”, “morphe eye brushes”, “morphe eye palette”, “morphe eyeshadow palette”, “morphe foundation”, “morphe lipstick”, “morphe makeup”, “morphe mascara”, “morphe nz”, “morphe palette” and “morphe setting spray”, summed into one figure.

- [Estée Lauder profile](/demand/nz/brands/estee-lauder)
- [Morphe profile](/demand/nz/brands/morphe)
- [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Estée Lauder or Morphe?

In August 2026, Estée Lauder had more branded searches than Morphe among makeup and cosmetics brands in New Zealand. Estée Lauder was estimated to have 6.4K branded searches compared to Morphe’s 2.4K, and held a 3.8% Share of Search versus Morphe’s 1.4%.

## Cite this page

Brandwave. "Estée Lauder vs Morphe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-morphe

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.