--- title: "Estée Lauder vs Huda Beauty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Estée Lauder or Huda Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-huda-beauty" publisher: "Brandwave" --- # Estée Lauder vs Huda Beauty: Which is more popular by branded search in New Zealand? Which is more popular in search, Estée Lauder or Huda Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and Huda Beauty - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Estée Lauder Share of Search**: 3.8% - **Huda Beauty Share of Search**: 2.6% ## Which is more popular in search, Estée Lauder or Huda Beauty? - In August 2026, Estée Lauder had more branded searches than Huda Beauty among makeup and cosmetics brands in New Zealand. Estée Lauder was estimated to have 6.4K branded searches compared to Huda Beauty’s 4.3K, and held a 3.8% Share of Search versus Huda Beauty’s 2.6%. - Estée Lauder was ahead of Huda Beauty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 6.4K. - Across the 11 months ending August 2026, Huda Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 4.1K to 4.3K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Huda Beauty rose from 14th to 11th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.4K | 4.2% | 8 | 4.1K | 2.7% | 12 | | Nov 2025 | 9.6K | 5% | 6 | 7.3K | 3.8% | 8 | | Dec 2025 | 8.2K | 4.7% | 7 | 3.8K | 2.2% | 13 | | Jan 2026 | 6.1K | 4.4% | 7 | 4.8K | 3.5% | 9 | | Feb 2026 | 5.6K | 4.4% | 7 | 3.1K | 2.5% | 12 | | Mar 2026 | 6.9K | 5.1% | 6 | 3K | 2.2% | 11 | | Apr 2026 | 6.2K | 4.7% | 7 | 3.3K | 2.4% | 13 | | May 2026 | 6.3K | 4.1% | 7 | 3.3K | 2.2% | 13 | | Jun 2026 | 5.8K | 3.9% | 6 | 3.4K | 2.3% | 14 | | Jul 2026 | 5.7K | 3.4% | 8 | 3.7K | 2.2% | 14 | | Aug 2026 | 6.4K | 3.8% | 8 | 4.3K | 2.6% | 11 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder double wear concealer”, “estee lauder double wear stay in place concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara”, “estee lauder nz”, “estee lauder primer”, “estee lauder stay in place concealer” and “estee lauder stay in place makeup”, summed into one figure. - **Huda Beauty**: Measured on the search terms “huda beauty”, “huda beauty blush”, “huda beauty concealer”, “huda beauty eye palette”, “huda beauty eyeshadow palette”, “huda beauty famous lipstick”, “huda beauty foundation”, “huda beauty icon lipstick”, “huda beauty lipstick”, “huda beauty loose powder”, “huda beauty makeup”, “huda beauty mascara”, “huda beauty nz”, “huda beauty powder” and “huda beauty setting powder”, summed into one figure. - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [Huda Beauty profile](/demand/nz/brands/huda-beauty) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Estée Lauder or Huda Beauty? In August 2026, Estée Lauder had more branded searches than Huda Beauty among makeup and cosmetics brands in New Zealand. Estée Lauder was estimated to have 6.4K branded searches compared to Huda Beauty’s 4.3K, and held a 3.8% Share of Search versus Huda Beauty’s 2.6%. ## Cite this page Brandwave. "Estée Lauder vs Huda Beauty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-huda-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-huda-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.