--- title: "Estée Lauder vs Hourglass: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Estée Lauder or Hourglass? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-hourglass" publisher: "Brandwave" --- # Estée Lauder vs Hourglass: Which is more popular by branded search in New Zealand? Which is more popular in search, Estée Lauder or Hourglass? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and Hourglass - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Estée Lauder Share of Search**: 3.8% - **Hourglass Share of Search**: 1.7% ## Which is more popular in search, Estée Lauder or Hourglass? - In August 2026, Estée Lauder had more branded searches than Hourglass among makeup and cosmetics brands in New Zealand. Estée Lauder was estimated to have 6.4K branded searches compared to Hourglass’ 2.9K, and held a 3.8% Share of Search versus Hourglass’ 1.7%. - Estée Lauder was ahead of Hourglass in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 6.4K. - Across the 11 months ending August 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 2.6K to 2.9K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - Estimated monthly branded searches for Hourglass in New Zealand rose 11.5% over 11 measured months, from 2.6K to 2.9K in August 2026. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.4K | 4.2% | 8 | 2.6K | 1.7% | 19 | | Nov 2025 | 9.6K | 5% | 6 | 2.7K | 1.4% | 18 | | Dec 2025 | 8.2K | 4.7% | 7 | 3K | 1.7% | 16 | | Jan 2026 | 6.1K | 4.4% | 7 | 2.7K | 1.9% | 16 | | Feb 2026 | 5.6K | 4.4% | 7 | 3.8K | 3% | 9 | | Mar 2026 | 6.9K | 5.1% | 6 | 2.8K | 2.1% | 14 | | Apr 2026 | 6.2K | 4.7% | 7 | 2.7K | 2% | 16 | | May 2026 | 6.3K | 4.1% | 7 | 2.8K | 1.9% | 16 | | Jun 2026 | 5.8K | 3.9% | 6 | 3.4K | 2.3% | 15 | | Jul 2026 | 5.7K | 3.4% | 8 | 2.9K | 1.7% | 18 | | Aug 2026 | 6.4K | 3.8% | 8 | 2.9K | 1.7% | 18 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and Hourglass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder double wear concealer”, “estee lauder double wear stay in place concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara”, “estee lauder nz”, “estee lauder primer”, “estee lauder stay in place concealer” and “estee lauder stay in place makeup”, summed into one figure. - **Hourglass**: Measured on the search terms “hourglass cosmetics”, “hourglass cosmetics vanish seamless finish foundation stick”, “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass mascara nz”, “hourglass nz”, “hourglass tubing mascara”, “hourglass unlocked instant extensions mascara” and “hourglass unlocked mascara”, summed into one figure. - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [Hourglass profile](/demand/nz/brands/hourglass) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Estée Lauder or Hourglass? In August 2026, Estée Lauder had more branded searches than Hourglass among makeup and cosmetics brands in New Zealand. Estée Lauder was estimated to have 6.4K branded searches compared to Hourglass’ 2.9K, and held a 3.8% Share of Search versus Hourglass’ 1.7%. ## Cite this page Brandwave. "Estée Lauder vs Hourglass: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-hourglass This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/estee-lauder-vs-hourglass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.