--- title: "Essteele vs Tefal: Which is searched more in New Zealand?" description: "Is Essteele or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essteele-vs-tefal" publisher: "Brandwave" --- # Essteele vs Tefal: Which is searched more in New Zealand? Is Essteele or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essteele and Tefal - **Competitive set**: Cookware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Essteele Share of Search**: 0.85% - **Tefal Share of Search**: 9.2% ## Is Essteele or Tefal more popular in search? - In September 2026, Tefal had more branded searches than Essteele among cookware brands in New Zealand. Tefal had about 1,410 branded searches, while Essteele had 130. Tefal made up 9.2% of all cookware brand searches we track, and Essteele accounted for 0.85%. - Tefal was ahead of Essteele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Essteele’s share of searches among cookware brands in New Zealand moved from 0.69% to 0.85%, and its estimated monthly branded searches moved from 90 to 130. - Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in New Zealand moved from 10% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Essteele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal was listed before Essteele in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GreenPan | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Essteele | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy in New Zealand?": 1. Scanpan, 2. Essteele, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What are the best cookware brands in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Tefal - Asked ChatGPT "What's the best cookware brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. Essteele - Searched Google, AI Overview "pots and pans nz": 1. GreenPan, 2. Scanpan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick cookware": 1. Scanpan, 2. GreenPan Not named in any answer: Staub, HexClad, Tramontina and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cookware brands in September 2026? - In September 2026, Tefal lost share of searches among cookware brands in New Zealand, from 10.7% to 9.2%. - Estimated monthly branded searches for Essteele in New Zealand rose 44.4% over 12 measured months, from 90 to 130 in September 2026. ## Month by month | Month | Essteele estimated searches | Essteele Share of Search | Essteele rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.69% | 9 | 1.3K | 10% | 3 | | Nov 2025 | 190 | 1.1% | 9 | 1.6K | 8.7% | 3 | | Dec 2025 | 200 | 0.99% | 9 | 1.3K | 6.6% | 3 | | Jan 2026 | 170 | 1.1% | 9 | 1.2K | 7.6% | 3 | | Feb 2026 | 100 | 0.85% | 9 | 940 | 8% | 3 | | Mar 2026 | 120 | 0.88% | 9 | 1.3K | 9.5% | 3 | | Apr 2026 | 150 | 1.1% | 9 | 1.3K | 9.3% | 3 | | May 2026 | 150 | 0.99% | 9 | 1.4K | 9.3% | 3 | | Jun 2026 | 210 | 1.3% | 9 | 1.5K | 9.6% | 3 | | Jul 2026 | 160 | 0.97% | 9 | 1.6K | 9.4% | 3 | | Aug 2026 | 150 | 0.91% | 9 | 1.8K | 10.7% | 3 | | Sep 2026 | 130 | 0.85% | 9 | 1.4K | 9.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Essteele’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essteele**: Measured on the search terms “essteele”, “essteele cookware”, “essteele frying pan” and “essteele pot”, summed into one figure. - **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal cook set”, “tefal cookware”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - [Essteele profile](/demand/nz/brands/essteele) - [Tefal profile](/demand/nz/brands/tefal) - [All cookware brands in New Zealand](/demand/nz/categories/nz-cookware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essteele or Tefal more popular in search? In September 2026, Tefal had more branded searches than Essteele among cookware brands in New Zealand. Tefal had about 1,410 branded searches, while Essteele had 130. Tefal made up 9.2% of all cookware brand searches we track, and Essteele accounted for 0.85%. ## Cite this page Brandwave. "Essteele vs Tefal: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/essteele-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essteele-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.