--- title: "Essteele vs Pyrolux: Which is more popular in New Zealand?" description: "Is Essteele or Pyrolux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essteele-vs-pyrolux" publisher: "Brandwave" --- # Essteele vs Pyrolux: Which is more popular in New Zealand? Is Essteele or Pyrolux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essteele and Pyrolux - **Competitive set**: Cookware brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Essteele Share of Search**: 1.4% - **Pyrolux Share of Search**: 0.49% ## Is Essteele or Pyrolux more popular in search? - In October 2026, Essteele had more branded searches than Pyrolux among cookware brands in New Zealand. Essteele had about 200 branded searches, while Pyrolux had 70. Essteele made up 1.4% of all cookware brand searches we track, and Pyrolux accounted for 0.49%. - Essteele was ahead of Pyrolux in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Essteele’s share of searches among cookware brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 190 to 200. - Across the 12 months ending October 2026, Pyrolux’s share of searches among cookware brands in New Zealand moved from 0.3% to 0.49%, and its estimated monthly branded searches moved from 50 to 70. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Essteele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pyrolux did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GreenPan | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Essteele | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pyrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy in New Zealand?": 1. Scanpan, 2. Essteele, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What are the best cookware brands in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Tefal - Asked ChatGPT "What's the best cookware brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. Essteele - Searched Google, AI Overview "pots and pans nz": 1. GreenPan, 2. Scanpan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick cookware": 1. Scanpan, 2. GreenPan Not named in any answer: Staub, HexClad, Tramontina, Circulon and Pyrolux. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cookware brands in October 2026? - In October 2026, Essteele gained share of searches among cookware brands in New Zealand, from 0.89% to 1.4%. - Estimated monthly branded searches for Pyrolux in New Zealand rose 40% over 12 measured months, from 50 to 70 in October 2026. ## How has branded search for Essteele and Pyrolux changed in New Zealand over the last 12 months? | Month | Essteele estimated searches | Essteele Share of Search | Essteele rank | Pyrolux estimated searches | Pyrolux Share of Search | Pyrolux rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 190 | 1.1% | 9 | 50 | 0.3% | 10 | | Dec 2025 | 200 | 1% | 9 | 70 | 0.36% | 10 | | Jan 2026 | 170 | 1.2% | 9 | 90 | 0.62% | 10 | | Feb 2026 | 100 | 0.9% | 9 | 50 | 0.45% | 10 | | Mar 2026 | 120 | 0.94% | 9 | 40 | 0.31% | 10 | | Apr 2026 | 150 | 1.2% | 9 | 70 | 0.54% | 10 | | May 2026 | 150 | 1.1% | 9 | 50 | 0.35% | 10 | | Jun 2026 | 210 | 1.4% | 9 | 90 | 0.61% | 10 | | Jul 2026 | 160 | 1% | 9 | 70 | 0.45% | 10 | | Aug 2026 | 150 | 0.98% | 9 | 90 | 0.59% | 10 | | Sep 2026 | 130 | 0.89% | 9 | 70 | 0.48% | 10 | | Oct 2026 | 200 | 1.4% | 9 | 70 | 0.49% | 10 | ## How are Essteele’s and Pyrolux’s branded searches counted? Brandwave collects information about searches that people make online using Essteele’s and Pyrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essteele**: Measured on the search terms “essteele”, “essteele cookware”, “essteele frying pan” and “essteele pot”, summed into one figure. - **Pyrolux**: Measured on the search term “pyrolux”. - [Essteele profile](/demand/nz/brands/essteele) - [Pyrolux profile](/demand/nz/brands/pyrolux) - [All cookware brands in New Zealand](/demand/nz/categories/nz-cookware-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essteele or Pyrolux more popular in search? In October 2026, Essteele had more branded searches than Pyrolux among cookware brands in New Zealand. Essteele had about 200 branded searches, while Pyrolux had 70. Essteele made up 1.4% of all cookware brand searches we track, and Pyrolux accounted for 0.49%. ## Cite this page Brandwave. "Essteele vs Pyrolux: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/essteele-vs-pyrolux This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essteele-vs-pyrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.