--- title: "Essteele vs GreenPan: Which is searched more in New Zealand?" description: "Is Essteele or GreenPan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essteele-vs-greenpan" publisher: "Brandwave" --- # Essteele vs GreenPan: Which is searched more in New Zealand? Is Essteele or GreenPan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essteele and GreenPan - **Competitive set**: Cookware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Essteele Share of Search**: 0.85% - **GreenPan Share of Search**: 3.1% ## Is Essteele or GreenPan more popular in search? - In September 2026, GreenPan had more branded searches than Essteele among cookware brands in New Zealand. GreenPan had about 480 branded searches, while Essteele had 130. GreenPan made up 3.1% of all cookware brand searches we track, and Essteele accounted for 0.85%. - GreenPan was ahead of Essteele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Essteele’s share of searches among cookware brands in New Zealand moved from 0.69% to 0.85%, and its estimated monthly branded searches moved from 90 to 130. - Across the 12 months ending September 2026, GreenPan’s share of searches among cookware brands in New Zealand moved from 4.5% to 3.1%, and its estimated monthly branded searches moved from 590 to 480. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GreenPan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Essteele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Essteele and GreenPan were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GreenPan | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Essteele | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy in New Zealand?": 1. Scanpan, 2. Essteele, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What are the best cookware brands in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Tefal - Asked ChatGPT "What's the best cookware brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. Essteele - Searched Google, AI Overview "pots and pans nz": 1. GreenPan, 2. Scanpan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick cookware": 1. Scanpan, 2. GreenPan Not named in any answer: Staub, HexClad, Tramontina and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cookware brands in September 2026? - GreenPan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026. - Estimated monthly branded searches for Essteele in New Zealand rose 44.4% over 12 measured months, from 90 to 130 in September 2026. ## Month by month | Month | Essteele estimated searches | Essteele Share of Search | Essteele rank | GreenPan estimated searches | GreenPan Share of Search | GreenPan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.69% | 9 | 590 | 4.5% | 5 | | Nov 2025 | 190 | 1.1% | 9 | 590 | 3.3% | 6 | | Dec 2025 | 200 | 0.99% | 9 | 880 | 4.3% | 4 | | Jan 2026 | 170 | 1.1% | 9 | 590 | 3.9% | 5 | | Feb 2026 | 100 | 0.85% | 9 | 480 | 4.1% | 5 | | Mar 2026 | 120 | 0.88% | 9 | 480 | 3.5% | 5 | | Apr 2026 | 150 | 1.1% | 9 | 590 | 4.3% | 5 | | May 2026 | 150 | 0.99% | 9 | 590 | 3.9% | 5 | | Jun 2026 | 210 | 1.3% | 9 | 390 | 2.5% | 7 | | Jul 2026 | 160 | 0.97% | 9 | 480 | 2.9% | 7 | | Aug 2026 | 150 | 0.91% | 9 | 480 | 2.9% | 6 | | Sep 2026 | 130 | 0.85% | 9 | 480 | 3.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Essteele’s and GreenPan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essteele**: Measured on the search terms “essteele”, “essteele cookware”, “essteele frying pan” and “essteele pot”, summed into one figure. - **GreenPan**: Measured on the search term “greenpan”. - [Essteele profile](/demand/nz/brands/essteele) - [GreenPan profile](/demand/nz/brands/greenpan) - [All cookware brands in New Zealand](/demand/nz/categories/nz-cookware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essteele or GreenPan more popular in search? In September 2026, GreenPan had more branded searches than Essteele among cookware brands in New Zealand. GreenPan had about 480 branded searches, while Essteele had 130. GreenPan made up 3.1% of all cookware brand searches we track, and Essteele accounted for 0.85%. ## Cite this page Brandwave. "Essteele vs GreenPan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/essteele-vs-greenpan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essteele-vs-greenpan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.