--- title: "Essie vs Sally Hansen: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Essie or Sally Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essie-vs-sally-hansen" publisher: "Brandwave" --- # Essie vs Sally Hansen: Which is more popular by branded search in New Zealand? Which is more popular in search, Essie or Sally Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essie and Sally Hansen - **Competitive set**: Nail polish brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Essie Share of Search**: 30.5% - **Sally Hansen Share of Search**: 27.4% ## Which is more popular in search, Essie or Sally Hansen? - In August 2026, Essie had more branded searches than Sally Hansen among nail polish brands in New Zealand. Essie was estimated to have 2.5K branded searches compared to Sally Hansen’s 2.2K, and held a 30.5% Share of Search versus Sally Hansen’s 27.4%. - The lead changed hands once in the 11 months ending August 2026: Essie took it in February 2026. - Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand moved from 21.5% to 30.5%, and its estimated monthly branded searches moved from 1.4K to 2.5K. - Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands in New Zealand moved from 24.5% to 27.4%, and its estimated monthly branded searches moved from 1.6K to 2.2K. ## How did search popularity change for New Zealand nail polish brands in August 2026? - In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands in New Zealand, from 23.3% to 27.4%. - Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026. ## Month by month | Month | Essie estimated searches | Essie Share of Search | Essie rank | Sally Hansen estimated searches | Sally Hansen Share of Search | Sally Hansen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 21.5% | 3 | 1.6K | 24.5% | 2 | | Nov 2025 | 1.9K | 21.9% | 3 | 2K | 23.7% | 2 | | Dec 2025 | 2.3K | 20% | 4 | 2.3K | 20.3% | 3 | | Jan 2026 | 2.1K | 22.8% | 3 | 2.3K | 24.5% | 2 | | Feb 2026 | 1.8K | 24.7% | 2 | 1.6K | 23.3% | 3 | | Mar 2026 | 1.7K | 23.8% | 2 | 1.5K | 21.7% | 3 | | Apr 2026 | 2K | 28% | 2 | 1.6K | 21.4% | 3 | | May 2026 | 2.2K | 26.3% | 2 | 1.9K | 23.5% | 3 | | Jun 2026 | 2K | 25.2% | 2 | 1.9K | 23.9% | 3 | | Jul 2026 | 2.5K | 30.1% | 2 | 1.9K | 23.3% | 3 | | Aug 2026 | 2.5K | 30.5% | 2 | 2.2K | 27.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Essie’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essie**: Measured on the search terms “ballet slippers nail polish essie”, “essie”, “essie ballet slippers”, “essie bordeaux”, “essie com”, “essie gel couture”, “essie gel couture nail polish”, “essie gel couture top coat”, “essie mademoiselle”, “essie nail gel”, “essie nail polish”, “essie nails”, “essie near me”, “essie nz”, “essie online” and “essie top coat”, summed into one figure. - **Sally Hansen**: Measured on the search terms “airbrush sally hansen legs”, “press on nails sally hansen”, “sally hansen”, “sally hansen cuticle remover”, “sally hansen gel polish”, “sally hansen hard as nails”, “sally hansen instadri”, “sally hansen max growth”, “sally hansen miracle gel”, “sally hansen miracle gel top coat”, “sally hansen nail color”, “sally hansen nail rehab”, “sally hansen nail varnish remover”, “sally hansen nails”, “sally hansen near me”, “sally hansen nz”, “sallyhansen”, “sallyhansen com”, “sallyhansen gel polish” and “sallyhansen nails”, summed into one figure. - [Essie profile](/demand/nz/brands/essie) - [Sally Hansen profile](/demand/nz/brands/sally-hansen) - [All nail polish brands in New Zealand](/demand/nz/categories/nz-nail-polish-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Essie or Sally Hansen? In August 2026, Essie had more branded searches than Sally Hansen among nail polish brands in New Zealand. Essie was estimated to have 2.5K branded searches compared to Sally Hansen’s 2.2K, and held a 30.5% Share of Search versus Sally Hansen’s 27.4%. ## Cite this page Brandwave. "Essie vs Sally Hansen: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/essie-vs-sally-hansen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essie-vs-sally-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.