--- title: "Essie vs Kester Black: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Essie or Kester Black? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essie-vs-kester-black" publisher: "Brandwave" --- # Essie vs Kester Black: Which is more popular by branded search in New Zealand? Which is more popular in search, Essie or Kester Black? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essie and Kester Black - **Competitive set**: Nail polish brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Essie Share of Search**: 30.5% - **Kester Black Share of Search**: 4.5% ## Which is more popular in search, Essie or Kester Black? - In August 2026, Essie had more branded searches than Kester Black among nail polish brands in New Zealand. Essie was estimated to have 2.5K branded searches compared to Kester Black’s 360, and held a 30.5% Share of Search versus Kester Black’s 4.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Kester Black took it in December 2025, Essie took it in January 2026. - Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand moved from 21.5% to 30.5%, and its estimated monthly branded searches moved from 1.4K to 2.5K. - Across the 11 months ending August 2026, Kester Black’s estimated Share of Search among nail polish brands in New Zealand moved from 16% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 360. ## How did search popularity change for New Zealand nail polish brands in August 2026? - Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026. - Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026. ## Month by month | Month | Essie estimated searches | Essie Share of Search | Essie rank | Kester Black estimated searches | Kester Black Share of Search | Kester Black rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 21.5% | 3 | 1.1K | 16% | 4 | | Nov 2025 | 1.9K | 21.9% | 3 | 1.6K | 18.2% | 4 | | Dec 2025 | 2.3K | 20% | 4 | 3.4K | 29.5% | 2 | | Jan 2026 | 2.1K | 22.8% | 3 | 1.7K | 18.5% | 4 | | Feb 2026 | 1.8K | 24.7% | 2 | 710 | 10% | 4 | | Mar 2026 | 1.7K | 23.8% | 2 | 930 | 13.2% | 4 | | Apr 2026 | 2K | 28% | 2 | 420 | 5.8% | 4 | | May 2026 | 2.2K | 26.3% | 2 | 480 | 5.8% | 4 | | Jun 2026 | 2K | 25.2% | 2 | 350 | 4.3% | 4 | | Jul 2026 | 2.5K | 30.1% | 2 | 340 | 4.1% | 4 | | Aug 2026 | 2.5K | 30.5% | 2 | 360 | 4.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Essie’s and Kester Black’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essie**: Measured on the search terms “ballet slippers nail polish essie”, “essie”, “essie ballet slippers”, “essie bordeaux”, “essie com”, “essie gel couture”, “essie gel couture nail polish”, “essie gel couture top coat”, “essie mademoiselle”, “essie nail gel”, “essie nail polish”, “essie nails”, “essie near me”, “essie nz”, “essie online” and “essie top coat”, summed into one figure. - **Kester Black**: Measured on the search terms “kester black”, “kester black nail polish”, “kester black nails”, “kester black near me”, “kester black nz”, “kesterblack” and “kesterblack nz”, summed into one figure. - [Essie profile](/demand/nz/brands/essie) - [Kester Black profile](/demand/nz/brands/kester-black) - [All nail polish brands in New Zealand](/demand/nz/categories/nz-nail-polish-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Essie or Kester Black? In August 2026, Essie had more branded searches than Kester Black among nail polish brands in New Zealand. Essie was estimated to have 2.5K branded searches compared to Kester Black’s 360, and held a 30.5% Share of Search versus Kester Black’s 4.5%. ## Cite this page Brandwave. "Essie vs Kester Black: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/essie-vs-kester-black This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essie-vs-kester-black. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.