--- title: "Essie vs Hanami: Which is searched more in New Zealand?" description: "Is Essie or Hanami more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essie-vs-hanami" publisher: "Brandwave" --- # Essie vs Hanami: Which is searched more in New Zealand? Is Essie or Hanami more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essie and Hanami - **Competitive set**: Nail polish brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Essie Share of Search**: 16% - **Hanami Share of Search**: 0.67% ## Is Essie or Hanami more popular in search? - In September 2026, Essie had more branded searches than Hanami among nail polish brands in New Zealand. Essie had about 1,680 branded searches, while Hanami had 70. Essie made up 16% of all nail polish brand searches we track, and Hanami accounted for 0.67%. - Essie was ahead of Hanami in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Essie’s share of searches among nail polish brands in New Zealand moved from 12.8% to 16%, and its estimated monthly branded searches moved from 1.3K to 1.7K. - Across the 12 months ending September 2026, Hanami’s share of searches among nail polish brands in New Zealand moved from 1.1% to 0.67%, and its estimated monthly branded searches moved from 110 to 70. ## Top nail polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Essie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hanami did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OPI | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sally Hansen | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Essie | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Essence | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Gelish | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kester Black | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hanami | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NSI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about nail polish brands - Asked ChatGPT "Which nail polish brand should I buy in New Zealand?": 1. OPI, 2. Sally Hansen, 3. Essie, 4. Essence - Asked ChatGPT "What are the best nail polish brands in New Zealand?": 1. OPI, 2. Essie, 3. Sally Hansen - Asked ChatGPT "What's the best nail polish brand in New Zealand for everyday wear?": 1. Essie, 2. Sally Hansen, 3. OPI - Searched Google, AI Overview "best nail polish nz": 1. OPI, 2. Sally Hansen, 3. Essence Not named in any answer: Gelish, Kester Black, Hanami and NSI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand nail polish brands in September 2026? - In September 2026, Essie lost share of searches among nail polish brands in New Zealand, from 17.9% to 16%. - Estimated monthly branded searches for Hanami in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## Month by month | Month | Essie estimated searches | Essie Share of Search | Essie rank | Hanami estimated searches | Hanami Share of Search | Hanami rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 12.8% | 3 | 110 | 1.1% | 7 | | Nov 2025 | 1.6K | 14.9% | 3 | 130 | 1.2% | 7 | | Dec 2025 | 1.9K | 12.7% | 3 | 110 | 0.73% | 7 | | Jan 2026 | 1.8K | 14% | 3 | 130 | 1% | 7 | | Feb 2026 | 1.3K | 13.2% | 3 | 70 | 0.72% | 7 | | Mar 2026 | 1.4K | 13.5% | 3 | 70 | 0.69% | 7 | | Apr 2026 | 1.7K | 16.3% | 3 | 40 | 0.39% | 7 | | May 2026 | 1.8K | 16.6% | 3 | 70 | 0.65% | 7 | | Jun 2026 | 1.5K | 14.6% | 3 | 70 | 0.66% | 7 | | Jul 2026 | 1.9K | 17.3% | 3 | 70 | 0.63% | 7 | | Aug 2026 | 1.9K | 17.9% | 3 | 70 | 0.64% | 7 | | Sep 2026 | 1.7K | 16% | 3 | 70 | 0.67% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Essie’s and Hanami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essie**: Measured on the search terms “essie”, “essie ballet slippers”, “essie bordeaux”, “essie gel couture”, “essie mademoiselle”, “essie nail gel”, “essie nail polish” and “essie nails”, summed into one figure. - **Hanami**: Measured on the search terms “hanami cosmetics”, “hanami makeup” and “hanami nail polish”, summed into one figure. - [Essie profile](/demand/nz/brands/essie) - [Hanami profile](/demand/nz/brands/hanami) - [All nail polish brands in New Zealand](/demand/nz/categories/nz-nail-polish-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essie or Hanami more popular in search? In September 2026, Essie had more branded searches than Hanami among nail polish brands in New Zealand. Essie had about 1,680 branded searches, while Hanami had 70. Essie made up 16% of all nail polish brand searches we track, and Hanami accounted for 0.67%. ## Cite this page Brandwave. "Essie vs Hanami: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/essie-vs-hanami This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essie-vs-hanami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.