--- title: "Essie vs Gelous: Which is searched more in New Zealand?" description: "Is Essie or Gelous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essie-vs-gelous" publisher: "Brandwave" --- # Essie vs Gelous: Which is searched more in New Zealand? Is Essie or Gelous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gel polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essie and Gelous - **Competitive set**: Gel polish brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Essie Share of Search**: 9% - **Gelous Share of Search**: 43.2% ## Is Essie or Gelous more popular in search? - In September 2026, Gelous had more branded searches than Essie among gel polish brands in New Zealand. Gelous had about 4,400 branded searches, while Essie had 920. Gelous made up 43.2% of all gel polish brand searches we track, and Essie accounted for 9%. - Gelous was ahead of Essie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Essie’s share of searches among gel polish brands in New Zealand moved from 7% to 9%, and its estimated monthly branded searches moved from 780 to 920. - Across the 12 months ending September 2026, Gelous’ share of searches among gel polish brands in New Zealand moved from 48.5% to 43.2%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top gel polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gelous was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Essie did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gelish | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gelous | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OPI | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | CND Shellac | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DND | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Essie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sally Hansen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gel polish brands - Asked ChatGPT "Which gel polish brand should I buy in New Zealand?": 1. Gelish, 2. CND Shellac, 3. OPI, 4. Gelous - Asked ChatGPT "What are the best gel polish brands in New Zealand?": 1. OPI, 2. Gelish, 3. CND Shellac, 4. DND - Asked ChatGPT "What's the best gel polish brand in New Zealand for at home nails?": 1. Gelous, 2. Gelish, 3. DND - Searched Google, AI Overview "gel nail polish nz": 1. Gelous, 2. Gelish - Searched Google, AI Overview "home gel manicure": 1. Gelous Not named in any answer: Essie and Sally Hansen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gel polish brands in September 2026? - In September 2026, Gelous gained share of searches among gel polish brands in New Zealand, from 42.7% to 43.2%. - Estimated monthly branded searches for Essie in New Zealand rose 17.9% over 12 measured months, from 780 to 920 in September 2026. ## Month by month | Month | Essie estimated searches | Essie Share of Search | Essie rank | Gelous estimated searches | Gelous Share of Search | Gelous rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 780 | 7% | 4 | 5.4K | 48.5% | 1 | | Nov 2025 | 920 | 7.2% | 4 | 6.6K | 51.8% | 1 | | Dec 2025 | 1K | 6.9% | 4 | 6.6K | 45.3% | 1 | | Jan 2026 | 1K | 8.2% | 4 | 5.4K | 43% | 1 | | Feb 2026 | 780 | 7.7% | 4 | 4.4K | 43.5% | 1 | | Mar 2026 | 860 | 8.4% | 4 | 4.4K | 42.8% | 1 | | Apr 2026 | 930 | 8.7% | 4 | 4.4K | 41.3% | 1 | | May 2026 | 880 | 8% | 4 | 4.4K | 40.1% | 1 | | Jun 2026 | 800 | 6.8% | 4 | 5.4K | 45.6% | 1 | | Jul 2026 | 1K | 9.4% | 4 | 4.4K | 40.8% | 1 | | Aug 2026 | 920 | 8.9% | 4 | 4.4K | 42.7% | 1 | | Sep 2026 | 920 | 9% | 4 | 4.4K | 43.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Essie’s and Gelous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essie**: Measured on the search terms “essie”, “essie ballet slippers”, “essie bordeaux”, “essie gel couture”, “essie mademoiselle” and “essie nail gel”, summed into one figure. - **Gelous**: Measured on the search term “gelous”. - [Essie profile](/demand/nz/brands/essie) - [Gelous profile](/demand/nz/brands/gelous) - [All gel polish brands in New Zealand](/demand/nz/categories/nz-gel-polish-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essie or Gelous more popular in search? In September 2026, Gelous had more branded searches than Essie among gel polish brands in New Zealand. Gelous had about 4,400 branded searches, while Essie had 920. Gelous made up 43.2% of all gel polish brand searches we track, and Essie accounted for 9%. ## Cite this page Brandwave. "Essie vs Gelous: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/essie-vs-gelous This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essie-vs-gelous. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.