--- title: "Essie vs Gelish: Which is searched more in New Zealand?" description: "Is Essie or Gelish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essie-vs-gelish" publisher: "Brandwave" --- # Essie vs Gelish: Which is searched more in New Zealand? Is Essie or Gelish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essie and Gelish - **Competitive set**: Nail polish brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Essie Share of Search**: 16% - **Gelish Share of Search**: 43% ## Is Essie or Gelish more popular in search? - In September 2026, Gelish had more branded searches than Essie among nail polish brands in New Zealand. Gelish had about 4,510 branded searches, while Essie had 1,680. Gelish made up 43% of all nail polish brand searches we track, and Essie accounted for 16%. - Gelish was ahead of Essie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Essie’s share of searches among nail polish brands in New Zealand moved from 12.8% to 16%, and its estimated monthly branded searches moved from 1.3K to 1.7K. - Across the 12 months ending September 2026, Gelish’s share of searches among nail polish brands in New Zealand moved from 45.2% to 43%, and its estimated monthly branded searches held steady at 4.5K. ## Top nail polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Essie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gelish did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OPI | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sally Hansen | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Essie | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Essence | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Gelish | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kester Black | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hanami | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NSI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about nail polish brands - Asked ChatGPT "Which nail polish brand should I buy in New Zealand?": 1. OPI, 2. Sally Hansen, 3. Essie, 4. Essence - Asked ChatGPT "What are the best nail polish brands in New Zealand?": 1. OPI, 2. Essie, 3. Sally Hansen - Asked ChatGPT "What's the best nail polish brand in New Zealand for everyday wear?": 1. Essie, 2. Sally Hansen, 3. OPI - Searched Google, AI Overview "best nail polish nz": 1. OPI, 2. Sally Hansen, 3. Essence Not named in any answer: Gelish, Kester Black, Hanami and NSI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand nail polish brands in September 2026? - In September 2026, Gelish gained share of searches among nail polish brands in New Zealand, from 40.4% to 43%. - In September 2026, Essie lost share of searches among nail polish brands in New Zealand, from 17.9% to 16%. ## Month by month | Month | Essie estimated searches | Essie Share of Search | Essie rank | Gelish estimated searches | Gelish Share of Search | Gelish rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 12.8% | 3 | 4.5K | 45.2% | 1 | | Nov 2025 | 1.6K | 14.9% | 3 | 4.7K | 42.6% | 1 | | Dec 2025 | 1.9K | 12.7% | 3 | 7K | 46.8% | 1 | | Jan 2026 | 1.8K | 14% | 3 | 5.9K | 46.6% | 1 | | Feb 2026 | 1.3K | 13.2% | 3 | 4.5K | 46.4% | 1 | | Mar 2026 | 1.4K | 13.5% | 3 | 4.3K | 43.1% | 1 | | Apr 2026 | 1.7K | 16.3% | 3 | 4.3K | 41.8% | 1 | | May 2026 | 1.8K | 16.6% | 3 | 4K | 37.7% | 1 | | Jun 2026 | 1.5K | 14.6% | 3 | 4.1K | 38.9% | 1 | | Jul 2026 | 1.9K | 17.3% | 3 | 4.3K | 39% | 1 | | Aug 2026 | 1.9K | 17.9% | 3 | 4.4K | 40.4% | 1 | | Sep 2026 | 1.7K | 16% | 3 | 4.5K | 43% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Essie’s and Gelish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essie**: Measured on the search terms “essie”, “essie ballet slippers”, “essie bordeaux”, “essie gel couture”, “essie mademoiselle”, “essie nail gel”, “essie nail polish” and “essie nails”, summed into one figure. - **Gelish**: Measured on the search terms “gelish gel nail colors”, “gelish manicure”, “gelish nail”, “gelish nail colors”, “gelish nail polish”, “gelish nailpolish” and “gelish polish”, summed into one figure. - [Essie profile](/demand/nz/brands/essie) - [Gelish profile](/demand/nz/brands/gelish) - [All nail polish brands in New Zealand](/demand/nz/categories/nz-nail-polish-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essie or Gelish more popular in search? In September 2026, Gelish had more branded searches than Essie among nail polish brands in New Zealand. Gelish had about 4,510 branded searches, while Essie had 1,680. Gelish made up 43% of all nail polish brand searches we track, and Essie accounted for 16%. ## Cite this page Brandwave. "Essie vs Gelish: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/essie-vs-gelish This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essie-vs-gelish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.