--- title: "Essence vs Makeup by Mario: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Essence or Makeup by Mario? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essence-makeup-vs-makeup-by-mario" publisher: "Brandwave" --- # Essence vs Makeup by Mario: Which is more popular by branded search in New Zealand? Which is more popular in search, Essence or Makeup by Mario? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essence and Makeup by Mario - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Essence Share of Search**: 1.4% - **Makeup by Mario Share of Search**: 0.92% ## Which is more popular in search, Essence or Makeup by Mario? - In August 2026, Essence had more branded searches than Makeup by Mario among makeup and cosmetics brands in New Zealand. Essence was estimated to have 2.3K branded searches compared to Makeup by Mario’s 1.6K, and held a 1.4% Share of Search versus Makeup by Mario’s 0.92%. - The lead changed hands 2 times in the 11 months ending August 2026: Makeup by Mario took it in November 2025, Essence took it in January 2026. - Across the 11 months ending August 2026, Essence’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 1.7K to 2.3K. - Across the 11 months ending August 2026, Makeup by Mario’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.1% to 0.92%, and its estimated monthly branded searches held steady at 1.6K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Essence fell from 19th to 21st among makeup and cosmetics brands in New Zealand. - In August 2026, Makeup by Mario fell from 24th to 25th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Essence estimated searches | Essence Share of Search | Essence rank | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 1.1% | 23 | 1.6K | 1.1% | 24 | | Nov 2025 | 1.8K | 0.93% | 23 | 2K | 1% | 22 | | Dec 2025 | 1.6K | 0.91% | 24 | 1.7K | 0.96% | 22 | | Jan 2026 | 1.5K | 1.1% | 23 | 1.5K | 1.1% | 24 | | Feb 2026 | 1.2K | 0.98% | 25 | 1K | 0.83% | 26 | | Mar 2026 | 1.5K | 1.1% | 22 | 1.5K | 1.1% | 24 | | Apr 2026 | 1.6K | 1.2% | 22 | 1.5K | 1.1% | 23 | | May 2026 | 1.6K | 1.1% | 25 | 1.6K | 1% | 26 | | Jun 2026 | 2.5K | 1.7% | 19 | 1.4K | 0.95% | 25 | | Jul 2026 | 2.4K | 1.4% | 19 | 1.9K | 1.1% | 24 | | Aug 2026 | 2.3K | 1.4% | 21 | 1.6K | 0.92% | 25 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Essence’s and Makeup by Mario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essence**: Measured on the search terms “essence cosmetics”, “essence makeup”, “essence makeup makeup”, “essence makeup nz”, “essence mascara” and “essence nz”, summed into one figure. - **Makeup by Mario**: Measured on the search terms “makeup by mario”, “makeup by mario bronzer”, “makeup by mario brushes”, “makeup by mario eye palette”, “makeup by mario eye shadow palette”, “makeup by mario eyeshadow palette”, “makeup by mario f4 brush”, “makeup by mario foundation”, “makeup by mario master mattes eye shadow palette”, “makeup by mario master mattes eyeshadow palette”, “makeup by mario nz” and “makeup by mario palette”, summed into one figure. - [Essence profile](/demand/nz/brands/essence-makeup) - [Makeup by Mario profile](/demand/nz/brands/makeup-by-mario) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Essence or Makeup by Mario? In August 2026, Essence had more branded searches than Makeup by Mario among makeup and cosmetics brands in New Zealand. Essence was estimated to have 2.3K branded searches compared to Makeup by Mario’s 1.6K, and held a 1.4% Share of Search versus Makeup by Mario’s 0.92%. ## Cite this page Brandwave. "Essence vs Makeup by Mario: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/essence-makeup-vs-makeup-by-mario This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essence-makeup-vs-makeup-by-mario. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.