--- title: "Essano vs Palmer's: Which is searched more in New Zealand?" description: "Is Essano or Palmer's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/essano-vs-palmers-cocoa-butter" publisher: "Brandwave" --- # Essano vs Palmer's: Which is searched more in New Zealand? Is Essano or Palmer's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Essano and Palmer's - **Competitive set**: Body care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Essano Share of Search**: 6.8% - **Palmer's Share of Search**: 6.1% ## Is Essano or Palmer's more popular in search? - In September 2026, Essano had more branded searches than Palmer's among body care brands in New Zealand. Essano had about 2,490 branded searches, while Palmer's had 2,230. Essano made up 6.8% of all body care brand searches we track, and Palmer's accounted for 6.1%. - The lead changed hands once in the 12 months ending September 2026: Essano took it in November 2025. - Across the 12 months ending September 2026, Essano’s share of searches among body care brands in New Zealand moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 2.1K to 2.5K. - Across the 12 months ending September 2026, Palmer's’ share of searches among body care brands in New Zealand moved from 8.1% to 6.1%, and its estimated monthly branded searches moved from 2.3K to 2.2K. ## Top body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Essano was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palmer's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Essano and Palmer's were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aveeno | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | CeraVe | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Trilogy | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Essano | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Palmer's | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Vaseline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bio-Oil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body care brands - Asked ChatGPT "Which body care brand should I buy in New Zealand?": 1. Aveeno, 2. Essano, 3. CeraVe - Asked ChatGPT "What are the best body care brands in New Zealand?": 1. Essano - Asked ChatGPT "What's the best body care brand in New Zealand for dry skin?": 1. CeraVe, 2. Aveeno - Searched Google, AI Overview "best body lotion": 1. Palmer's - Searched Google, AI Overview "body oil nz": 1. Trilogy, 2. Palmer's Not named in any answer: Vaseline and Bio-Oil. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand body care brands in September 2026? - In September 2026, Essano gained share of searches among body care brands in New Zealand, from 6.3% to 6.8%. ## Month by month | Month | Essano estimated searches | Essano Share of Search | Essano rank | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 7.4% | 6 | 2.3K | 8.1% | 5 | | Nov 2025 | 2.1K | 7.3% | 5 | 1.9K | 6.5% | 6 | | Dec 2025 | 2.2K | 8% | 5 | 1.6K | 6.1% | 6 | | Jan 2026 | 2.2K | 7.7% | 5 | 1.8K | 6.2% | 6 | | Feb 2026 | 1.8K | 7.6% | 5 | 1.5K | 6.3% | 6 | | Mar 2026 | 1.8K | 6.7% | 5 | 1.8K | 6.6% | 6 | | Apr 2026 | 1.9K | 7.1% | 5 | 1.6K | 6.3% | 6 | | May 2026 | 3.6K | 12.1% | 4 | 1.5K | 5.1% | 6 | | Jun 2026 | 2.4K | 8% | 5 | 1.8K | 6% | 6 | | Jul 2026 | 2.3K | 6.9% | 5 | 2.1K | 6.3% | 6 | | Aug 2026 | 2.5K | 6.3% | 5 | 2.3K | 5.8% | 6 | | Sep 2026 | 2.5K | 6.8% | 5 | 2.2K | 6.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Essano’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Essano**: Measured on the search terms “essano”, “essano cleanser”, “essano eye cream”, “essano night cream”, “essano rosehip oil” and “essano serum”, summed into one figure. - **Palmer's**: Measured on the search terms “palmer s”, “palmers body lotion”, “palmers body oil”, “palmers cocoa butter”, “palmers coconut”, “palmers coconut lotion”, “palmers fade milk”, “palmers lotion”, “palmers moisturiser”, “palmers natural bronze”, “palmers shea butter” and “palmers skin therapy”, summed into one figure. - [Essano profile](/demand/nz/brands/essano) - [Palmer's profile](/demand/nz/brands/palmers-cocoa-butter) - [All body care brands in New Zealand](/demand/nz/categories/nz-body-care-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Essano or Palmer's more popular in search? In September 2026, Essano had more branded searches than Palmer's among body care brands in New Zealand. Essano had about 2,490 branded searches, while Palmer's had 2,230. Essano made up 6.8% of all body care brand searches we track, and Palmer's accounted for 6.1%. ## Cite this page Brandwave. "Essano vs Palmer's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/essano-vs-palmers-cocoa-butter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/essano-vs-palmers-cocoa-butter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.