--- title: "Esri ArcGIS vs Google Maps Platform: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Esri ArcGIS or Google Maps Platform? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/esri-arcgis-vs-google-maps-platform" publisher: "Brandwave" --- # Esri ArcGIS vs Google Maps Platform: Which is more popular by branded search in New Zealand? Which is more popular in search, Esri ArcGIS or Google Maps Platform? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Esri ArcGIS and Google Maps Platform - **Competitive set**: Mapping and location platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Esri ArcGIS Share of Search**: 63.4% - **Google Maps Platform Share of Search**: 3.8% ## Which is more popular in search, Esri ArcGIS or Google Maps Platform? - In August 2026, Esri ArcGIS had more branded searches than Google Maps Platform among mapping and location platforms in New Zealand. Esri ArcGIS was estimated to have 5.8K branded searches compared to Google Maps Platform’s 350, and held a 63.4% Share of Search versus Google Maps Platform’s 3.8%. - Esri ArcGIS was ahead of Google Maps Platform in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among mapping and location platforms in New Zealand moved from 61.1% to 63.4%, and its estimated monthly branded searches moved from 4.8K to 5.8K. - Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand moved from 6.1% to 3.8%, and its estimated monthly branded searches moved from 480 to 350. ## How did search popularity change for New Zealand mapping and location platforms in August 2026? - In August 2026, Esri ArcGIS lost estimated Share of Search among mapping and location platforms in New Zealand, from 65.7% to 63.4%. - In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%. ## Month by month | Month | Esri ArcGIS estimated searches | Esri ArcGIS Share of Search | Esri ArcGIS rank | Google Maps Platform estimated searches | Google Maps Platform Share of Search | Google Maps Platform rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 61.1% | 1 | 480 | 6.1% | 4 | | Nov 2025 | 3.8K | 57.1% | 1 | 400 | 6.1% | 4 | | Dec 2025 | 2.4K | 53.6% | 1 | 270 | 6.1% | 4 | | Jan 2026 | 2.9K | 52.9% | 1 | 320 | 5.9% | 4 | | Feb 2026 | 5.6K | 66.7% | 1 | 240 | 2.9% | 4 | | Mar 2026 | 8.2K | 67.8% | 1 | 390 | 3.2% | 4 | | Apr 2026 | 5.5K | 61.6% | 1 | 320 | 3.6% | 4 | | May 2026 | 7.7K | 68.4% | 1 | 310 | 2.8% | 4 | | Jun 2026 | 6.3K | 68.3% | 1 | 320 | 3.5% | 4 | | Jul 2026 | 5.6K | 65.7% | 1 | 390 | 4.6% | 4 | | Aug 2026 | 5.8K | 63.4% | 1 | 350 | 3.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Esri ArcGIS’s and Google Maps Platform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Esri ArcGIS**: Measured on the search terms “arcgis”, “arcgis download”, “arcgis field maps”, “arcgis online”, “arcgis pro download”, “arcgis what is”, “esri arcgis”, “esri arcgis gis”, “esri arcgis online”, “esri com” and “esriarcgis”, summed into one figure. - **Google Maps Platform**: Measured on the search terms “google maps api”, “google maps api costs”, “google maps platform”, “google maps platform geocoding”, “google maps platform near me”, “googlemapsplatform” and “mapsplatform google com”, summed into one figure. - [Esri ArcGIS profile](/demand/nz/brands/esri-arcgis) - [Google Maps Platform profile](/demand/nz/brands/google-maps-platform) - [All mapping and location platforms in New Zealand](/demand/nz/categories/nz-mapping-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Esri ArcGIS or Google Maps Platform? In August 2026, Esri ArcGIS had more branded searches than Google Maps Platform among mapping and location platforms in New Zealand. Esri ArcGIS was estimated to have 5.8K branded searches compared to Google Maps Platform’s 350, and held a 63.4% Share of Search versus Google Maps Platform’s 3.8%. ## Cite this page Brandwave. "Esri ArcGIS vs Google Maps Platform: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/esri-arcgis-vs-google-maps-platform This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/esri-arcgis-vs-google-maps-platform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.