---
title: "Esky vs Igloo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Esky or Igloo? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/esky-vs-igloo"
publisher: "Brandwave"
---

# Esky vs Igloo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Esky or Igloo? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Esky and Igloo
- **Competitive set**: Chilly bin and cooler brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Esky Share of Search**: 4.1%
- **Igloo Share of Search**: 1.4%

## Which is more popular in search, Esky or Igloo?

- In August 2026, Esky had more branded searches than Igloo among chilly bin and cooler brands in New Zealand. Esky was estimated to have 780 branded searches compared to Igloo’s 270, and held a 4.1% Share of Search versus Igloo’s 1.4%.
- Esky was ahead of Igloo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Esky’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 6.3% to 4.1%, and its estimated monthly branded searches moved from 1K to 780.
- Across the 11 months ending August 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands in New Zealand moved from 2.6% to 1.4%, and its estimated monthly branded searches moved from 430 to 270.

## How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

- Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026.
- Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026.

## Month by month

| Month | Esky estimated searches | Esky Share of Search | Esky rank | Igloo estimated searches | Igloo Share of Search | Igloo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 6.3% | 3 | 430 | 2.6% | 4 |
| Nov 2025 | 1.7K | 5.6% | 3 | 670 | 2.1% | 4 |
| Dec 2025 | 3.5K | 7.8% | 3 | 1.3K | 2.9% | 4 |
| Jan 2026 | 1.9K | 7.3% | 3 | 710 | 2.7% | 4 |
| Feb 2026 | 1.1K | 6.3% | 3 | 360 | 2% | 4 |
| Mar 2026 | 1.1K | 6.5% | 3 | 320 | 1.9% | 4 |
| Apr 2026 | 790 | 5.3% | 3 | 250 | 1.7% | 4 |
| May 2026 | 740 | 4.2% | 3 | 210 | 1.2% | 4 |
| Jun 2026 | 600 | 4% | 3 | 220 | 1.5% | 4 |
| Jul 2026 | 640 | 4.1% | 3 | 250 | 1.6% | 4 |
| Aug 2026 | 780 | 4.1% | 3 | 270 | 1.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Esky’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Esky**: Measured on the search terms “esky chilly bin”, “esky cooler”, “esky esky” and “esky icebox”, summed into one figure.
- **Igloo**: Measured on the search terms “igloo chilly bin”, “igloo cooler”, “igloo esky” and “igloo icebox”, summed into one figure.

- [Esky profile](/demand/nz/brands/esky)
- [Igloo profile](/demand/nz/brands/igloo)
- [All chilly bin and cooler brands in New Zealand](/demand/nz/categories/nz-chilly-bin-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Esky or Igloo?

In August 2026, Esky had more branded searches than Igloo among chilly bin and cooler brands in New Zealand. Esky was estimated to have 780 branded searches compared to Igloo’s 270, and held a 4.1% Share of Search versus Igloo’s 1.4%.

## Cite this page

Brandwave. "Esky vs Igloo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/esky-vs-igloo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/esky-vs-igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.