--- title: "eShip vs Zappy: Which is more popular in New Zealand?" description: "Is eShip or Zappy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce shipping software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eship-vs-zappy" publisher: "Brandwave" --- # eShip vs Zappy: Which is more popular in New Zealand? Is eShip or Zappy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce shipping software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eShip and Zappy - **Competitive set**: Ecommerce shipping software - **Market**: New Zealand - **Month measured**: Oct 2026 - **eShip Share of Search**: 20.7% - **Zappy Share of Search**: 22.3% ## Is eShip or Zappy more popular in search? - In October 2026, Zappy had more branded searches than eShip among ecommerce shipping software in New Zealand. Zappy had about 1,780 branded searches, while eShip had 1,650. Zappy made up 22.3% of all ecommerce shipping software searches we track, and eShip accounted for 20.7%. - Zappy was ahead of eShip in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, eShip’s share of searches among ecommerce shipping software in New Zealand moved from 19.2% to 20.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending October 2026, Zappy’s share of searches among ecommerce shipping software in New Zealand moved from 22.1% to 22.3%, and its estimated monthly branded searches moved from 2.2K to 1.8K. ## Top ecommerce shipping software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eShip was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zappy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. eShip was listed before Zappy in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GoSweetSpot | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Starshipit | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | eShip | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ShipStation | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Zappy | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Pirate Ship | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Shippit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sendle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce shipping software - Asked ChatGPT "Which ecommerce shipping tool should I use in New Zealand?": 1. GoSweetSpot, 2. Starshipit, 3. eShip - Asked ChatGPT "What are the best ecommerce shipping tools in New Zealand?": 1. GoSweetSpot, 2. Starshipit, 3. eShip, 4. ShipStation - Asked ChatGPT "What's the best ecommerce shipping tool in New Zealand for an online store?": 1. GoSweetSpot, 2. Starshipit, 3. eShip - Searched Google, AI Overview "shipping label software": 1. Zappy, 2. eShip, 3. Pirate Ship - Searched Google, AI Overview "shopify shipping app": 1. ShipStation, 2. Pirate Ship Not named in any answer: Shippit and Sendle. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ecommerce shipping software in October 2026? - In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches. - In October 2026, eShip overtook Starshipit to rank 3rd among ecommerce shipping software in New Zealand, with 20.7% of the searches. - Zappy’s share of searches among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 23.6% to 22.3% in October 2026. ## How has branded search for eShip and Zappy changed in New Zealand over the last 12 months? | Month | eShip estimated searches | eShip Share of Search | eShip rank | Zappy estimated searches | Zappy Share of Search | Zappy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 19.2% | 3 | 2.2K | 22.1% | 1 | | Dec 2025 | 1.6K | 16.8% | 3 | 2.1K | 21.8% | 2 | | Jan 2026 | 1.6K | 16.3% | 4 | 1.8K | 18.1% | 2 | | Feb 2026 | 1.3K | 16.1% | 4 | 1.8K | 21.8% | 2 | | Mar 2026 | 1.6K | 17.2% | 3 | 2.2K | 22.8% | 2 | | Apr 2026 | 1.6K | 18% | 3 | 2.1K | 23% | 2 | | May 2026 | 1.7K | 19.2% | 3 | 2K | 23.4% | 1 | | Jun 2026 | 1.6K | 18.2% | 4 | 2K | 22.6% | 2 | | Jul 2026 | 1.6K | 19.3% | 3 | 2K | 23.6% | 2 | | Aug 2026 | 1.7K | 18.5% | 3 | 2.1K | 23.1% | 2 | | Sep 2026 | 1.6K | 16.6% | 4 | 2.2K | 22.3% | 2 | | Oct 2026 | 1.6K | 20.7% | 3 | 1.8K | 22.3% | 2 | ## How are eShip’s and Zappy’s branded searches counted? Brandwave collects information about searches that people make online using eShip’s and Zappy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eShip**: Measured on the search terms “eship” and “eship nz”, summed into one figure. - **Zappy**: Measured on the search terms “shipzappy”, “zappy”, “zappy app”, “zappy courier”, “zappy login”, “zappy nz”, “zappy shipping” and “zappy tracking”, summed into one figure. - [eShip profile](/demand/nz/brands/eship) - [Zappy profile](/demand/nz/brands/zappy) - [All ecommerce shipping software in New Zealand](/demand/nz/categories/nz-shipping-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eShip or Zappy more popular in search? In October 2026, Zappy had more branded searches than eShip among ecommerce shipping software in New Zealand. Zappy had about 1,780 branded searches, while eShip had 1,650. Zappy made up 22.3% of all ecommerce shipping software searches we track, and eShip accounted for 20.7%. ## Cite this page Brandwave. "eShip vs Zappy: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/eship-vs-zappy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eship-vs-zappy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.