--- title: "ESET vs McAfee: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ESET or McAfee? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eset-vs-mcafee" publisher: "Brandwave" --- # ESET vs McAfee: Which is more popular by branded search in New Zealand? Which is more popular in search, ESET or McAfee? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESET and McAfee - **Competitive set**: Antivirus software - **Market**: New Zealand - **Month measured**: Aug 2026 - **ESET Share of Search**: 8.7% - **McAfee Share of Search**: 19.9% ## Which is more popular in search, ESET or McAfee? - In August 2026, McAfee had more branded searches than ESET among antivirus software in New Zealand. McAfee was estimated to have 2.8K branded searches compared to ESET’s 1.2K, and held a 19.9% Share of Search versus ESET’s 8.7%. - McAfee was ahead of ESET in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ESET’s estimated Share of Search among antivirus software in New Zealand moved from 12.7% to 8.7%, and its estimated monthly branded searches moved from 2K to 1.2K. - Across the 11 months ending August 2026, McAfee’s estimated Share of Search among antivirus software in New Zealand moved from 22.2% to 19.9%, and its estimated monthly branded searches moved from 3.5K to 2.8K. ## How did search popularity change for New Zealand antivirus software in August 2026? - In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%. - In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%. ## Month by month | Month | ESET estimated searches | ESET Share of Search | ESET rank | McAfee estimated searches | McAfee Share of Search | McAfee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 12.7% | 5 | 3.5K | 22.2% | 2 | | Nov 2025 | 1.8K | 12.3% | 4 | 3.4K | 23.8% | 1 | | Dec 2025 | 1.4K | 9.3% | 6 | 3.8K | 25.6% | 1 | | Jan 2026 | 1.5K | 9.6% | 6 | 3.6K | 23.1% | 2 | | Feb 2026 | 1.3K | 9% | 6 | 3.7K | 25.4% | 1 | | Mar 2026 | 1.6K | 10.3% | 6 | 3.6K | 22.4% | 2 | | Apr 2026 | 1.4K | 9.7% | 6 | 3.1K | 20.9% | 2 | | May 2026 | 1.4K | 8.6% | 6 | 3.5K | 22% | 2 | | Jun 2026 | 1.4K | 9.1% | 6 | 3.2K | 20% | 2 | | Jul 2026 | 1.4K | 9.4% | 6 | 2.4K | 16.5% | 3 | | Aug 2026 | 1.2K | 8.7% | 6 | 2.8K | 19.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ESET’s and McAfee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESET**: Measured on the search terms “eset”, “eset 32 antivirus”, “eset 32 download”, “eset antivirus”, “eset com”, “eset download”, “eset free”, “eset internet security”, “eset near me”, “eset nod 32”, “eset nz”, “eset online”, “eset protect”, “eset security” and “eset security download”, summed into one figure. - **McAfee**: Measured on the search terms “jonathan mcafee”, “mcafee”, “mcafee av”, “mcafee com”, “mcafee free”, “mcafee is it good”, “mcafee near me”, “mcafee nz”, “mcafee online”, “mcafee protection”, “mcafee security”, “mcafee security standard”, “mcafee total protection” and “mcafee web protection”, summed into one figure. - [ESET profile](/demand/nz/brands/eset) - [McAfee profile](/demand/nz/brands/mcafee) - [All antivirus software in New Zealand](/demand/nz/categories/nz-antivirus-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ESET or McAfee? In August 2026, McAfee had more branded searches than ESET among antivirus software in New Zealand. McAfee was estimated to have 2.8K branded searches compared to ESET’s 1.2K, and held a 19.9% Share of Search versus ESET’s 8.7%. ## Cite this page Brandwave. "ESET vs McAfee: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eset-vs-mcafee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eset-vs-mcafee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.