--- title: "Escape HQ vs Escape Masters: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Escape HQ or Escape Masters? Compare estimated monthly branded-search demand and Share of Search inside the Auckland escape rooms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/escape-hq-vs-escape-masters" publisher: "Brandwave" --- # Escape HQ vs Escape Masters: Which is more popular by branded search in New Zealand? Which is more popular in search, Escape HQ or Escape Masters? Compare estimated monthly branded-search demand and Share of Search inside the Auckland escape rooms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Escape HQ and Escape Masters - **Competitive set**: Auckland escape rooms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Escape HQ Share of Search**: 46% - **Escape Masters Share of Search**: 46.3% ## Which is more popular in search, Escape HQ or Escape Masters? - In August 2026, Escape HQ and Escape Masters were level on Share of Search among auckland escape rooms in New Zealand, with an estimated 1.6K branded searches each, at 46% and 46.3% estimated Share of Search. - Escape Masters was ahead of Escape HQ in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Escape HQ’s estimated Share of Search among auckland escape rooms in New Zealand moved from 17% to 46%, and its estimated monthly branded searches moved from 480 to 1.6K. - Across the 11 months ending August 2026, Escape Masters’ estimated Share of Search among auckland escape rooms in New Zealand moved from 71.4% to 46.3%, and its estimated monthly branded searches moved from 2K to 1.6K. ## How did search popularity change for New Zealand auckland escape rooms in August 2026? - In August 2026, Escape HQ gained estimated Share of Search among auckland escape rooms in New Zealand, from 32.7% to 46%. - In August 2026, Escape Masters lost estimated Share of Search among auckland escape rooms in New Zealand, from 57.2% to 46.3%. ## Month by month | Month | Escape HQ estimated searches | Escape HQ Share of Search | Escape HQ rank | Escape Masters estimated searches | Escape Masters Share of Search | Escape Masters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 17% | 2 | 2K | 71.4% | 1 | | Nov 2025 | 1K | 29.2% | 2 | 2.2K | 63.5% | 1 | | Dec 2025 | 1.3K | 31.6% | 2 | 2.6K | 62.1% | 1 | | Jan 2026 | 1.3K | 33.9% | 2 | 2.2K | 58% | 1 | | Feb 2026 | 880 | 30.8% | 2 | 1.8K | 61.9% | 1 | | Mar 2026 | 720 | 27.1% | 2 | 1.8K | 65.8% | 1 | | Apr 2026 | 1.3K | 33.2% | 2 | 2.3K | 58.8% | 1 | | May 2026 | 1.3K | 37.4% | 2 | 1.9K | 54.9% | 1 | | Jun 2026 | 1K | 31.9% | 2 | 1.9K | 59.7% | 1 | | Jul 2026 | 1.3K | 32.7% | 2 | 2.3K | 57.2% | 1 | | Aug 2026 | 1.6K | 46% | 2 | 1.6K | 46.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Escape HQ’s and Escape Masters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Escape HQ**: Measured on the search terms “escape hq” and “escapehq”, summed into one figure. - **Escape Masters**: Measured on the search terms “escape masters”, “escape masters cbd”, “escape masters escape room”, “escape masters near me”, “escape masters nz”, “escape masters online” and “escapemasters”, summed into one figure. - [Escape HQ profile](/demand/nz/brands/escape-hq) - [Escape Masters profile](/demand/nz/brands/escape-masters) - [All auckland escape rooms in New Zealand](/demand/nz/categories/nz-auckland-escape-rooms): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Escape HQ or Escape Masters? In August 2026, Escape HQ and Escape Masters were level on Share of Search among auckland escape rooms in New Zealand, with an estimated 1.6K branded searches each, at 46% and 46.3% estimated Share of Search. ## Cite this page Brandwave. "Escape HQ vs Escape Masters: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/escape-hq-vs-escape-masters This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/escape-hq-vs-escape-masters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.