---
title: "Escapade vs Escape HQ: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Escapade or Escape HQ? Compare estimated monthly branded-search demand and Share of Search inside the Auckland escape rooms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/escapade-vs-escape-hq"
publisher: "Brandwave"
---

# Escapade vs Escape HQ: Which is more popular by branded search in New Zealand?

Which is more popular in search, Escapade or Escape HQ? Compare estimated monthly branded-search demand and Share of Search inside the Auckland escape rooms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Escapade and Escape HQ
- **Competitive set**: Auckland escape rooms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Escapade Share of Search**: 5.7%
- **Escape HQ Share of Search**: 46%

## Which is more popular in search, Escapade or Escape HQ?

- In August 2026, Escape HQ had more branded searches than Escapade among auckland escape rooms in New Zealand. Escape HQ was estimated to have 1.6K branded searches compared to Escapade’s 200, and held a 46% Share of Search versus Escapade’s 5.7%.
- Escape HQ was ahead of Escapade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Escapade’s estimated Share of Search among auckland escape rooms in New Zealand moved from 7.8% to 5.7%, and its estimated monthly branded searches moved from 220 to 200.
- Across the 11 months ending August 2026, Escape HQ’s estimated Share of Search among auckland escape rooms in New Zealand moved from 17% to 46%, and its estimated monthly branded searches moved from 480 to 1.6K.

## How did search popularity change for New Zealand auckland escape rooms in August 2026?

- In August 2026, Escape HQ gained estimated Share of Search among auckland escape rooms in New Zealand, from 32.7% to 46%.
- In August 2026, Escapade lost estimated Share of Search among auckland escape rooms in New Zealand, from 7.3% to 5.7%.

## Month by month

| Month | Escapade estimated searches | Escapade Share of Search | Escapade rank | Escape HQ estimated searches | Escape HQ Share of Search | Escape HQ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220 | 7.8% | 3 | 480 | 17% | 2 |
| Nov 2025 | 180 | 5.3% | 3 | 1K | 29.2% | 2 |
| Dec 2025 | 160 | 3.9% | 3 | 1.3K | 31.6% | 2 |
| Jan 2026 | 180 | 4.7% | 3 | 1.3K | 33.9% | 2 |
| Feb 2026 | 130 | 4.5% | 3 | 880 | 30.8% | 2 |
| Mar 2026 | 140 | 5.3% | 3 | 720 | 27.1% | 2 |
| Apr 2026 | 200 | 5.1% | 3 | 1.3K | 33.2% | 2 |
| May 2026 | 150 | 4.3% | 3 | 1.3K | 37.4% | 2 |
| Jun 2026 | 190 | 6.1% | 3 | 1K | 31.9% | 2 |
| Jul 2026 | 290 | 7.3% | 3 | 1.3K | 32.7% | 2 |
| Aug 2026 | 200 | 5.7% | 3 | 1.6K | 46% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Escapade’s and Escape HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Escapade**: Measured on the search terms “escapade auckland”, “escapade escape game” and “escapade escape room”, summed into one figure.
- **Escape HQ**: Measured on the search terms “escape hq” and “escapehq”, summed into one figure.

- [Escapade profile](/demand/nz/brands/escapade)
- [Escape HQ profile](/demand/nz/brands/escape-hq)
- [All auckland escape rooms in New Zealand](/demand/nz/categories/nz-auckland-escape-rooms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Escapade or Escape HQ?

In August 2026, Escape HQ had more branded searches than Escapade among auckland escape rooms in New Zealand. Escape HQ was estimated to have 1.6K branded searches compared to Escapade’s 200, and held a 46% Share of Search versus Escapade’s 5.7%.

## Cite this page

Brandwave. "Escapade vs Escape HQ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/escapade-vs-escape-hq

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/escapade-vs-escape-hq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.