--- title: "ESAB vs Fronius: Which is searched more in New Zealand?" description: "Is ESAB or Fronius more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Welding equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/esab-vs-fronius" publisher: "Brandwave" --- # ESAB vs Fronius: Which is searched more in New Zealand? Is ESAB or Fronius more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Welding equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESAB and Fronius - **Competitive set**: Welding equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ESAB Share of Search**: 3.8% - **Fronius Share of Search**: 18.8% ## Is ESAB or Fronius more popular in search? - In September 2026, Fronius had more branded searches than ESAB among welding equipment brands in New Zealand. Fronius had about 390 branded searches, while ESAB had 80. Fronius made up 18.8% of all welding equipment brand searches we track, and ESAB accounted for 3.8%. - Fronius was ahead of ESAB in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ESAB’s share of searches among welding equipment brands in New Zealand moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 60 to 80. - Across the 12 months ending September 2026, Fronius’ share of searches among welding equipment brands in New Zealand moved from 18.2% to 18.8%, and its estimated monthly branded searches moved from 320 to 390. ## Top welding equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fronius was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ESAB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fronius was listed before ESAB in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fronius | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kemppi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lincoln Electric | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Miller | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | WIA | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Cigweld | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ESAB | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | UNIMIG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about welding equipment brands - Asked ChatGPT "Which welding equipment brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi, 3. Fronius, 4. Cigweld - Asked ChatGPT "What are the best welding equipment brands in New Zealand?": 1. Kemppi, 2. Fronius, 3. Miller, 4. Lincoln Electric, 5. WIA, 6. Cigweld, 7. ESAB - Asked ChatGPT "What's the best welding equipment brand in New Zealand for metal fabrication?": 1. Lincoln Electric, 2. Fronius, 3. Kemppi, 4. Miller, 5. ESAB, 6. WIA - Searched Google, AI Overview "welding equipment nz": 1. Fronius, 2. Kemppi, 3. Lincoln Electric - Searched Google, AI Overview "welding machine nz": 1. WIA Not named in any answer: UNIMIG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand welding equipment brands in September 2026? - In September 2026, Fronius overtook Lincoln Electric to rank 2nd among welding equipment brands in New Zealand, with 18.8% of the searches. - In September 2026, ESAB lost share of searches among welding equipment brands in New Zealand, from 5.4% to 3.8%. ## Month by month | Month | ESAB estimated searches | ESAB Share of Search | ESAB rank | Fronius estimated searches | Fronius Share of Search | Fronius rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 3.4% | 7 | 320 | 18.2% | 3 | | Nov 2025 | 80 | 4.9% | 7 | 320 | 19.8% | 3 | | Dec 2025 | 70 | 4.8% | 7 | 320 | 21.8% | 2 | | Jan 2026 | 80 | 4.8% | 7 | 320 | 19% | 3 | | Feb 2026 | 80 | 4.1% | 7 | 320 | 16.6% | 4 | | Mar 2026 | 90 | 4.1% | 7 | 480 | 22.1% | 1 | | Apr 2026 | 120 | 5.9% | 7 | 390 | 19.1% | 3 | | May 2026 | 90 | 3.8% | 7 | 390 | 16.5% | 4 | | Jun 2026 | 80 | 3.1% | 8 | 390 | 15.1% | 3 | | Jul 2026 | 110 | 4.8% | 8 | 320 | 14% | 4 | | Aug 2026 | 120 | 5.4% | 7 | 390 | 17.6% | 3 | | Sep 2026 | 80 | 3.8% | 8 | 390 | 18.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ESAB’s and Fronius’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESAB**: Measured on the search terms “esab mig welder”, “esab rebel welder”, “esab stick welder”, “esab tig welder”, “esab welders” and “esab welding machine”, summed into one figure. - **Fronius**: Measured on the search term “fronius”. - [ESAB profile](/demand/nz/brands/esab) - [Fronius profile](/demand/nz/brands/fronius) - [All welding equipment brands in New Zealand](/demand/nz/categories/nz-welding-equipment-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ESAB or Fronius more popular in search? In September 2026, Fronius had more branded searches than ESAB among welding equipment brands in New Zealand. Fronius had about 390 branded searches, while ESAB had 80. Fronius made up 18.8% of all welding equipment brand searches we track, and ESAB accounted for 3.8%. ## Cite this page Brandwave. "ESAB vs Fronius: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/esab-vs-fronius This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/esab-vs-fronius. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.