--- title: "ESAB vs Everlast Welders: Which is searched more in New Zealand?" description: "Is ESAB or Everlast Welders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MIG welder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/esab-vs-everlast-welders" publisher: "Brandwave" --- # ESAB vs Everlast Welders: Which is searched more in New Zealand? Is ESAB or Everlast Welders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MIG welder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESAB and Everlast Welders - **Competitive set**: MIG welder brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ESAB Share of Search**: 1.1% - **Everlast Welders Share of Search**: 3.2% ## Is ESAB or Everlast Welders more popular in search? - In September 2026, Everlast Welders had more branded searches than ESAB among MIG welder brands in New Zealand. Everlast Welders had about 30 branded searches, while ESAB had 10. Everlast Welders made up 3.2% of all MIG welder brand searches we track, and ESAB accounted for 1.1%. - The lead changed hands 2 times in the 12 months ending September 2026: ESAB took it in January 2026, Everlast Welders took it in September 2026. - Across the 12 months ending September 2026, ESAB’s share of searches among MIG welder brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand moved from 2.5% to 3.2%, and its estimated monthly branded searches moved from 20 to 30. ## Top MIG welder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither ESAB nor Everlast Welders showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lincoln Electric | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Kemppi | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Fronius | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Cigweld | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Miller | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Everlast Welders | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ESAB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about MIG welder brands - Asked ChatGPT "Which MIG welder brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi - Asked ChatGPT "What are the best MIG welder brands in New Zealand?": 1. Kemppi, 2. Lincoln Electric, 3. Fronius, 4. Cigweld, 5. Miller - Asked ChatGPT "What's the best MIG welder brand in New Zealand for metal fabrication?": 1. Fronius, 2. Lincoln Electric, 3. Miller, 4. Kemppi - Searched Google, AI Overview "mig welder nz": 1. Cigweld, 2. Kemppi Not named in any answer: Everlast Welders and ESAB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand MIG welder brands in September 2026? - In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches. - In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%. ## Month by month | Month | ESAB estimated searches | ESAB Share of Search | ESAB rank | Everlast Welders estimated searches | Everlast Welders Share of Search | Everlast Welders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.3% | 6 | 20 | 2.5% | 5 | | Nov 2025 | 10 | 1.4% | 5 | 10 | 1.4% | 6 | | Dec 2025 | 0 | 0% | 7 | 20 | 3.2% | 4 | | Jan 2026 | 20 | 2.9% | 5 | 10 | 1.4% | 6 | | Feb 2026 | 10 | 1.5% | 5 | 10 | 1.5% | 6 | | Mar 2026 | 10 | 1.5% | 5 | 10 | 1.5% | 6 | | Apr 2026 | 10 | 1.3% | 5 | 10 | 1.3% | 6 | | May 2026 | 20 | 2.4% | 5 | 20 | 2.4% | 6 | | Jun 2026 | 10 | 1.1% | 5 | 10 | 1.1% | 6 | | Jul 2026 | 20 | 2.1% | 5 | 20 | 2.1% | 6 | | Aug 2026 | 20 | 2.1% | 5 | 10 | 1% | 6 | | Sep 2026 | 10 | 1.1% | 6 | 30 | 3.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ESAB’s and Everlast Welders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESAB**: Measured on the search term “esab mig welder”. - **Everlast Welders**: Measured on the search term “everlast welder”. - [ESAB profile](/demand/nz/brands/esab) - [Everlast Welders profile](/demand/nz/brands/everlast-welders) - [All MIG welder brands in New Zealand](/demand/nz/categories/nz-mig-welder-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ESAB or Everlast Welders more popular in search? In September 2026, Everlast Welders had more branded searches than ESAB among MIG welder brands in New Zealand. Everlast Welders had about 30 branded searches, while ESAB had 10. Everlast Welders made up 3.2% of all MIG welder brand searches we track, and ESAB accounted for 1.1%. ## Cite this page Brandwave. "ESAB vs Everlast Welders: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/esab-vs-everlast-welders This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/esab-vs-everlast-welders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.