---
title: "EROAD vs Smartrak: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, EROAD or Smartrak? Compare estimated monthly branded-search demand and Share of Search inside the Fleet telematics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/eroad-vs-smartrak"
publisher: "Brandwave"
---

# EROAD vs Smartrak: Which is more popular by branded search in New Zealand?

Which is more popular in search, EROAD or Smartrak? Compare estimated monthly branded-search demand and Share of Search inside the Fleet telematics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EROAD and Smartrak
- **Competitive set**: Fleet telematics providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **EROAD Share of Search**: 86.5%
- **Smartrak Share of Search**: 3.6%

## Which is more popular in search, EROAD or Smartrak?

- In August 2026, EROAD had more branded searches than Smartrak among fleet telematics providers in New Zealand. EROAD was estimated to have 9.9K branded searches compared to Smartrak’s 410, and held an 86.5% Share of Search versus Smartrak’s 3.6%.
- EROAD was ahead of Smartrak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EROAD’s estimated Share of Search among fleet telematics providers in New Zealand moved from 85.3% to 86.5%, and its estimated monthly branded searches moved from 10.6K to 9.9K.
- Across the 11 months ending August 2026, Smartrak’s estimated Share of Search among fleet telematics providers in New Zealand moved from 5.9% to 3.6%, and its estimated monthly branded searches moved from 740 to 410.

## How did search popularity change for New Zealand fleet telematics providers in August 2026?

- In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.

## Month by month

| Month | EROAD estimated searches | EROAD Share of Search | EROAD rank | Smartrak estimated searches | Smartrak Share of Search | Smartrak rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.6K | 85.3% | 1 | 740 | 5.9% | 3 |
| Nov 2025 | 10.8K | 83.7% | 1 | 890 | 6.9% | 3 |
| Dec 2025 | 8.6K | 86.1% | 1 | 600 | 6% | 2 |
| Jan 2026 | 8.8K | 83.7% | 1 | 600 | 5.7% | 3 |
| Feb 2026 | 9.9K | 85% | 1 | 740 | 6.4% | 3 |
| Mar 2026 | 10.4K | 83.4% | 1 | 730 | 5.8% | 3 |
| Apr 2026 | 10.2K | 86.5% | 1 | 600 | 5.1% | 3 |
| May 2026 | 10.1K | 87.3% | 1 | 490 | 4.2% | 3 |
| Jun 2026 | 9.9K | 87.6% | 1 | 400 | 3.5% | 3 |
| Jul 2026 | 10K | 86.9% | 1 | 340 | 3% | 3 |
| Aug 2026 | 9.9K | 86.5% | 1 | 410 | 3.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EROAD’s and Smartrak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EROAD**: Measured on the search terms “eroad”, “eroad app”, “eroad assist”, “eroad co nz”, “eroad contact”, “eroad gps tracking”, “eroad inspect”, “eroad inspect app”, “eroad logbook”, “eroad ltd”, “eroad near me”, “eroad nz”, “eroad online”, “eroad ruc”, “eroad support”, “eroad where” and “my eroad”, summed into one figure.
- **Smartrak**: Measured on the search terms “smartrak”, “smartrak co nz” and “smartrak new zealand”, summed into one figure.

- [EROAD profile](/demand/nz/brands/eroad)
- [Smartrak profile](/demand/nz/brands/smartrak)
- [All fleet telematics providers in New Zealand](/demand/nz/categories/nz-fleet-telematics-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EROAD or Smartrak?

In August 2026, EROAD had more branded searches than Smartrak among fleet telematics providers in New Zealand. EROAD was estimated to have 9.9K branded searches compared to Smartrak’s 410, and held an 86.5% Share of Search versus Smartrak’s 3.6%.

## Cite this page

Brandwave. "EROAD vs Smartrak: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eroad-vs-smartrak

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eroad-vs-smartrak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.