--- title: "Ernie Ball vs Martin: Which is searched more in New Zealand?" description: "Is Ernie Ball or Martin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar string brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ernie-ball-vs-martin-guitars" publisher: "Brandwave" --- # Ernie Ball vs Martin: Which is searched more in New Zealand? Is Ernie Ball or Martin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar string brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ernie Ball and Martin - **Competitive set**: Guitar string brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ernie Ball Share of Search**: 36.1% - **Martin Share of Search**: 6.2% ## Is Ernie Ball or Martin more popular in search? - In September 2026, Ernie Ball had more branded searches than Martin among guitar string brands in New Zealand. Ernie Ball had about 350 branded searches, while Martin had 60. Ernie Ball made up 36.1% of all guitar string brand searches we track, and Martin accounted for 6.2%. - Ernie Ball was ahead of Martin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ernie Ball’s share of searches among guitar string brands in New Zealand moved from 28.3% to 36.1%, and its estimated monthly branded searches moved from 280 to 350. - Across the 12 months ending September 2026, Martin’s share of searches among guitar string brands in New Zealand moved from 8.1% to 6.2%, and its estimated monthly branded searches moved from 80 to 60. ## Top guitar string brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ernie Ball appeared in all five answers. Martin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ernie Ball was listed before Martin in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | D'Addario | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ernie Ball | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Elixir Strings | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martin | 4th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about guitar string brands - Asked ChatGPT "Which guitar string brand should I buy in New Zealand?": 1. D'Addario, 2. Ernie Ball, 3. Elixir Strings, 4. Martin - Asked ChatGPT "What are the best guitar string brands in New Zealand?": 1. D'Addario, 2. Ernie Ball, 3. Elixir Strings, 4. Martin - Asked ChatGPT "What's the best guitar string brand in New Zealand for a new string set?": 1. D'Addario, 2. Elixir Strings, 3. Ernie Ball, 4. Martin - Searched Google, AI Overview "best guitar strings": 1. Ernie Ball, 2. Elixir Strings, 3. D'Addario, 4. Martin - Searched Google, AI Overview "electric guitar strings nz": 1. Ernie Ball, 2. D'Addario, 3. Elixir Strings Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar string brands in September 2026? - In September 2026, Ernie Ball gained share of searches among guitar string brands in New Zealand, from 31.8% to 36.1%. - In September 2026, Martin lost share of searches among guitar string brands in New Zealand, from 10.9% to 6.2%. ## Month by month | Month | Ernie Ball estimated searches | Ernie Ball Share of Search | Ernie Ball rank | Martin estimated searches | Martin Share of Search | Martin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 28.3% | 2 | 80 | 8.1% | 4 | | Nov 2025 | 280 | 28% | 2 | 100 | 10% | 4 | | Dec 2025 | 280 | 28% | 2 | 60 | 6% | 4 | | Jan 2026 | 280 | 30.4% | 2 | 40 | 4.3% | 4 | | Feb 2026 | 350 | 35.4% | 2 | 60 | 6.1% | 4 | | Mar 2026 | 280 | 24.3% | 3 | 60 | 5.2% | 4 | | Apr 2026 | 480 | 39.7% | 1 | 60 | 5% | 4 | | May 2026 | 570 | 45.6% | 1 | 60 | 4.8% | 4 | | Jun 2026 | 350 | 36.1% | 2 | 40 | 4.1% | 4 | | Jul 2026 | 370 | 34.3% | 2 | 80 | 7.4% | 4 | | Aug 2026 | 410 | 31.8% | 2 | 140 | 10.9% | 4 | | Sep 2026 | 350 | 36.1% | 2 | 60 | 6.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ernie Ball’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ernie Ball**: Measured on the search terms “ernie ball” and “ernie ball strings”, summed into one figure. - **Martin**: Measured on the search terms “martin guitar strings” and “martin strings”, summed into one figure. - [Ernie Ball profile](/demand/nz/brands/ernie-ball) - [Martin profile](/demand/nz/brands/martin-guitars) - [All guitar string brands in New Zealand](/demand/nz/categories/nz-guitar-string-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ernie Ball or Martin more popular in search? In September 2026, Ernie Ball had more branded searches than Martin among guitar string brands in New Zealand. Ernie Ball had about 350 branded searches, while Martin had 60. Ernie Ball made up 36.1% of all guitar string brand searches we track, and Martin accounted for 6.2%. ## Cite this page Brandwave. "Ernie Ball vs Martin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ernie-ball-vs-martin-guitars This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ernie-ball-vs-martin-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.