---
title: "Equifax vs illion: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Equifax or illion? Compare estimated monthly branded-search demand and Share of Search inside the Credit score services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/equifax-vs-illion"
publisher: "Brandwave"
---

# Equifax vs illion: Which is more popular by branded search in New Zealand?

Which is more popular in search, Equifax or illion? Compare estimated monthly branded-search demand and Share of Search inside the Credit score services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Equifax and illion
- **Competitive set**: Credit score services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Equifax Share of Search**: 19.1%
- **illion Share of Search**: 5.3%

## Which is more popular in search, Equifax or illion?

- In August 2026, Equifax had more branded searches than illion among credit score services in New Zealand. Equifax was estimated to have 3.4K branded searches compared to illion’s 930, and held a 19.1% Share of Search versus illion’s 5.3%.
- Equifax was ahead of illion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches moved from 2.9K to 3.4K.
- Across the 11 months ending August 2026, illion’s estimated Share of Search among credit score services in New Zealand moved from 16.1% to 5.3%, and its estimated monthly branded searches moved from 2.8K to 930.

## How did search popularity change for New Zealand credit score services in August 2026?

- In August 2026, illion lost estimated Share of Search among credit score services in New Zealand, from 6.8% to 5.3%.
- In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%.

## Month by month

| Month | Equifax estimated searches | Equifax Share of Search | Equifax rank | illion estimated searches | illion Share of Search | illion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 16.7% | 2 | 2.8K | 16.1% | 3 |
| Nov 2025 | 2.9K | 16.9% | 2 | 2.6K | 15.3% | 3 |
| Dec 2025 | 2.4K | 16.5% | 2 | 2.3K | 16.1% | 3 |
| Jan 2026 | 2.9K | 16.9% | 2 | 2K | 11.9% | 4 |
| Feb 2026 | 2.9K | 18% | 2 | 1.5K | 9.3% | 4 |
| Mar 2026 | 2.9K | 16.8% | 2 | 1.5K | 8.7% | 4 |
| Apr 2026 | 2.5K | 16.4% | 2 | 1.3K | 8.8% | 4 |
| May 2026 | 3K | 19.1% | 2 | 1.4K | 8.7% | 4 |
| Jun 2026 | 3.4K | 19.4% | 2 | 1.3K | 7.5% | 4 |
| Jul 2026 | 3.1K | 20% | 2 | 1.1K | 6.8% | 4 |
| Aug 2026 | 3.4K | 19.1% | 2 | 930 | 5.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Equifax’s and illion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Equifax**: Measured on the search terms “equifax”, “equifax australia”, “equifax co nz”, “equifax credit check”, “equifax credit file”, “equifax credit score”, “equifax near me”, “equifax nz”, “equifax online” and “freecreditreport equifax”, summed into one figure.
- **illion**: Measured on the search terms “credit check illion”, “illion credit”, “illion credit check”, “illion credit report”, “illion credit score” and “illion nz”, summed into one figure.

- [Equifax profile](/demand/nz/brands/equifax)
- [illion profile](/demand/nz/brands/illion)
- [All credit score services in New Zealand](/demand/nz/categories/nz-credit-check-services): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Equifax or illion?

In August 2026, Equifax had more branded searches than illion among credit score services in New Zealand. Equifax was estimated to have 3.4K branded searches compared to illion’s 930, and held a 19.1% Share of Search versus illion’s 5.3%.

## Cite this page

Brandwave. "Equifax vs illion: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/equifax-vs-illion

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/equifax-vs-illion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.