---
title: "EQSE vs Fraser Thomas: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, EQSE or Fraser Thomas? Compare estimated monthly branded-search demand and Share of Search inside the Napier civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/eqse-vs-fraser-thomas"
publisher: "Brandwave"
---

# EQSE vs Fraser Thomas: Which is more popular by branded search in New Zealand?

Which is more popular in search, EQSE or Fraser Thomas? Compare estimated monthly branded-search demand and Share of Search inside the Napier civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EQSE and Fraser Thomas
- **Competitive set**: Napier civil and structural engineering consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **EQSE Share of Search**: 12.5%
- **Fraser Thomas Share of Search**: 12.5%

## Which is more popular in search, EQSE or Fraser Thomas?

- In August 2026, EQSE and Fraser Thomas were level on Share of Search among napier civil and structural engineering consultancies in New Zealand, with an estimated 10 branded searches each, at 12.5% estimated Share of Search each.
- EQSE was ahead of Fraser Thomas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EQSE’s estimated Share of Search among napier civil and structural engineering consultancies in New Zealand held steady at 12.5%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Fraser Thomas’ estimated Share of Search among napier civil and structural engineering consultancies in New Zealand held steady at 12.5%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand napier civil and structural engineering consultancies in August 2026?

- In August 2026, GDC Group overtook EQSE to take the highest estimated Share of Search among napier civil and structural engineering consultancies in New Zealand, at 37.5%.
- In August 2026, EQSE lost estimated Share of Search among napier civil and structural engineering consultancies in New Zealand, from 14.3% to 12.5%.
- In August 2026, Fraser Thomas lost estimated Share of Search among napier civil and structural engineering consultancies in New Zealand, from 14.3% to 12.5%.

## Month by month

| Month | EQSE estimated searches | EQSE Share of Search | EQSE rank | Fraser Thomas estimated searches | Fraser Thomas Share of Search | Fraser Thomas rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 12.5% | 3 | 10 | 12.5% | 4 |
| Nov 2025 | 10 | 10% | 5 | 20 | 20% | 2 |
| Dec 2025 | 10 | 12.5% | 4 | 10 | 12.5% | 5 |
| Jan 2026 | 10 | 14.3% | 4 | 10 | 14.3% | 5 |
| Feb 2026 | 10 | 14.3% | 4 | 10 | 14.3% | 5 |
| Mar 2026 | 10 | 14.3% | 3 | 10 | 14.3% | 4 |
| Apr 2026 | 10 | 11.1% | 4 | 20 | 22.2% | 3 |
| May 2026 | 10 | 14.3% | 4 | 10 | 14.3% | 5 |
| Jun 2026 | 10 | 10% | 4 | 10 | 10% | 5 |
| Jul 2026 | 10 | 14.3% | 3 | 10 | 14.3% | 4 |
| Aug 2026 | 10 | 12.5% | 4 | 10 | 12.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EQSE’s and Fraser Thomas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EQSE**: Measured on the search term “earthquake and structural engineering consultants”.
- **Fraser Thomas**: Measured on the search terms “fraser thomas”, “fraser thomas engineering”, “fraser thomas new zealand”, “fraser thomas surveyors” and “fraserthomas”, summed into one figure.

- [EQSE profile](/demand/nz/brands/eqse)
- [Fraser Thomas profile](/demand/nz/brands/fraser-thomas)
- [All napier civil and structural engineering consultancies in New Zealand](/demand/nz/locations/napier/civil-and-structural-engineering-consultancies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EQSE or Fraser Thomas?

In August 2026, EQSE and Fraser Thomas were level on Share of Search among napier civil and structural engineering consultancies in New Zealand, with an estimated 10 branded searches each, at 12.5% estimated Share of Search each.

## Cite this page

Brandwave. "EQSE vs Fraser Thomas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eqse-vs-fraser-thomas

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eqse-vs-fraser-thomas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.