--- title: "Epplett & Co vs Tax Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Epplett & Co or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Hastings accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/epplett-co-vs-tax-link" publisher: "Brandwave" --- # Epplett & Co vs Tax Link: Which is more popular by branded search in New Zealand? Which is more popular in search, Epplett & Co or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Hastings accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Epplett & Co and Tax Link - **Competitive set**: Hastings accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Epplett & Co Share of Search**: 4.5% - **Tax Link Share of Search**: 36.4% ## Which is more popular in search, Epplett & Co or Tax Link? - In August 2026, Tax Link had more branded searches than Epplett & Co among hastings accounting firms in New Zealand. Tax Link was estimated to have 240 branded searches compared to Epplett & Co’s 30, and held a 36.4% Share of Search versus Epplett & Co’s 4.5%. - Tax Link was ahead of Epplett & Co in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Epplett & Co’s estimated Share of Search among hastings accounting firms in New Zealand moved from 4.2% to 4.5%, and its estimated monthly branded searches held steady at 30. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand moved from 28.2% to 36.4%, and its estimated monthly branded searches moved from 200 to 240. ## How did search popularity change for New Zealand hastings accounting firms in August 2026? - In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%. - In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%. ## Month by month | Month | Epplett & Co estimated searches | Epplett & Co Share of Search | Epplett & Co rank | Tax Link estimated searches | Tax Link Share of Search | Tax Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 4.2% | 3 | 200 | 28.2% | 2 | | Nov 2025 | 20 | 4% | 3 | 160 | 32% | 2 | | Dec 2025 | 10 | 2.3% | 3 | 160 | 37.2% | 2 | | Jan 2026 | 20 | 3.6% | 3 | 210 | 38.2% | 2 | | Feb 2026 | 30 | 4.2% | 3 | 210 | 29.2% | 2 | | Mar 2026 | 30 | 3.5% | 3 | 340 | 40% | 2 | | Apr 2026 | 20 | 2.9% | 3 | 290 | 41.4% | 2 | | May 2026 | 30 | 3.9% | 3 | 250 | 32.9% | 2 | | Jun 2026 | 20 | 2.9% | 3 | 270 | 39.1% | 2 | | Jul 2026 | 30 | 5.3% | 3 | 220 | 38.6% | 2 | | Aug 2026 | 30 | 4.5% | 3 | 240 | 36.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Epplett & Co’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Epplett & Co**: Measured on the search term “epplett”. - **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure. - [Epplett & Co profile](/demand/nz/brands/epplett-co) - [Tax Link profile](/demand/nz/brands/tax-link) - [All hastings accounting firms in New Zealand](/demand/nz/categories/nz-hastings-accounting-firms): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Epplett & Co or Tax Link? In August 2026, Tax Link had more branded searches than Epplett & Co among hastings accounting firms in New Zealand. Tax Link was estimated to have 240 branded searches compared to Epplett & Co’s 30, and held a 36.4% Share of Search versus Epplett & Co’s 4.5%. ## Cite this page Brandwave. "Epplett & Co vs Tax Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/epplett-co-vs-tax-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/epplett-co-vs-tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.