--- title: "Epiphone vs Gold Tone: Which is searched more in New Zealand?" description: "Is Epiphone or Gold Tone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banjo brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/epiphone-vs-gold-tone" publisher: "Brandwave" --- # Epiphone vs Gold Tone: Which is searched more in New Zealand? Is Epiphone or Gold Tone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banjo brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Epiphone and Gold Tone - **Competitive set**: Banjo brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Epiphone Share of Search**: 19% - **Gold Tone Share of Search**: 0.14% ## Is Epiphone or Gold Tone more popular in search? - In September 2026, Epiphone had more branded searches than Gold Tone among banjo brands in New Zealand. Epiphone had about 1,310 branded searches, while Gold Tone had 10. Epiphone made up 19% of all banjo brand searches we track, and Gold Tone accounted for 0.14%. - Epiphone was ahead of Gold Tone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Epiphone’s share of searches among banjo brands in New Zealand moved from 20.5% to 19%, and its estimated monthly branded searches moved from 1.4K to 1.3K. - Across the 12 months ending September 2026, Gold Tone’s share of searches among banjo brands in New Zealand held steady at 0.14%, and its estimated monthly branded searches held steady at 10. ## Top banjo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gold Tone was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Epiphone was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gold Tone was listed before Epiphone in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deering | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gold Tone | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Recording King | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gibson | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Epiphone | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ibanez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banjo brands - Asked ChatGPT "Which banjo brand should I buy in New Zealand?": 1. Recording King, 2. Gold Tone, 3. Deering, 4. Epiphone - Asked ChatGPT "What are the best banjo brands in New Zealand?": 1. Deering, 2. Gold Tone, 3. Recording King, 4. Gibson - Asked ChatGPT "What's the best banjo brand in New Zealand for beginner players?": 1. Gold Tone, 2. Deering, 3. Recording King, 4. Epiphone - Searched Google, AI Overview "banjo for beginners": named none of the brands we track - Searched Google, AI Overview "bluegrass banjo": 1. Gibson, 2. Deering, 3. Gold Tone Not named in any answer: Fender and Ibanez. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand banjo brands in September 2026? - In September 2026, Gold Tone fell from 6th to 7th among banjo brands in New Zealand. ## Month by month | Month | Epiphone estimated searches | Epiphone Share of Search | Epiphone rank | Gold Tone estimated searches | Gold Tone Share of Search | Gold Tone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 20.5% | 2 | 10 | 0.14% | 7 | | Nov 2025 | 1.4K | 20.4% | 2 | 10 | 0.15% | 7 | | Dec 2025 | 1.6K | 22.5% | 2 | 10 | 0.14% | 6 | | Jan 2026 | 1.4K | 20.3% | 3 | 20 | 0.28% | 6 | | Feb 2026 | 1.4K | 22.6% | 2 | 10 | 0.16% | 7 | | Mar 2026 | 1.3K | 17.5% | 4 | 10 | 0.14% | 7 | | Apr 2026 | 1.3K | 18.2% | 3 | 10 | 0.14% | 7 | | May 2026 | 1.3K | 17.9% | 2 | 10 | 0.13% | 7 | | Jun 2026 | 1.4K | 18.8% | 3 | 10 | 0.14% | 7 | | Jul 2026 | 1.3K | 18.6% | 2 | 20 | 0.29% | 6 | | Aug 2026 | 1.3K | 18.7% | 3 | 10 | 0.14% | 6 | | Sep 2026 | 1.3K | 19% | 3 | 10 | 0.14% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Epiphone’s and Gold Tone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Epiphone**: Measured on the search terms “epiphone”, “epiphone casino”, “epiphone explorer”, “epiphone gitar”, “epiphone les paul”, “epiphone lp custom”, “epiphone sg” and “epiphone special 2”, summed into one figure. - **Gold Tone**: Measured on the search term “gold tone banjo”. - [Epiphone profile](/demand/nz/brands/epiphone) - [Gold Tone profile](/demand/nz/brands/gold-tone) - [All banjo brands in New Zealand](/demand/nz/categories/nz-banjo-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Epiphone or Gold Tone more popular in search? In September 2026, Epiphone had more branded searches than Gold Tone among banjo brands in New Zealand. Epiphone had about 1,310 branded searches, while Gold Tone had 10. Epiphone made up 19% of all banjo brand searches we track, and Gold Tone accounted for 0.14%. ## Cite this page Brandwave. "Epiphone vs Gold Tone: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/epiphone-vs-gold-tone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/epiphone-vs-gold-tone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.