---
title: "Epic vs Wushka: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Epic or Wushka? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/epic-vs-wushka"
publisher: "Brandwave"
---

# Epic vs Wushka: Which is more popular by branded search in New Zealand?

Which is more popular in search, Epic or Wushka? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Epic and Wushka
- **Competitive set**: Kids reading apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Epic Share of Search**: 36.8%
- **Wushka Share of Search**: 0.29%

## Which is more popular in search, Epic or Wushka?

- In August 2026, Epic had more branded searches than Wushka among kids reading apps in New Zealand. Epic was estimated to have 20.5K branded searches compared to Wushka’s 160, and held a 36.8% Share of Search versus Wushka’s 0.29%.
- Epic was ahead of Wushka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epic’s estimated Share of Search among kids reading apps in New Zealand moved from 36.6% to 36.8%, and its estimated monthly branded searches moved from 16.6K to 20.5K.
- Across the 11 months ending August 2026, Wushka’s estimated Share of Search among kids reading apps in New Zealand held steady at 0.29%, and its estimated monthly branded searches moved from 130 to 160.

## How did search popularity change for New Zealand kids reading apps in August 2026?

- In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.
- Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.

## Month by month

| Month | Epic estimated searches | Epic Share of Search | Epic rank | Wushka estimated searches | Wushka Share of Search | Wushka rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6K | 36.6% | 2 | 130 | 0.29% | 4 |
| Nov 2025 | 24.3K | 41.3% | 2 | 100 | 0.17% | 4 |
| Dec 2025 | 7.6K | 36.9% | 2 | 40 | 0.2% | 4 |
| Jan 2026 | 1.1K | 12.9% | 2 | 30 | 0.34% | 4 |
| Feb 2026 | 22.2K | 38.8% | 2 | 20 | 0.03% | 4 |
| Mar 2026 | 32.1K | 38.2% | 2 | 130 | 0.15% | 4 |
| Apr 2026 | 11.4K | 32.5% | 2 | 230 | 0.65% | 4 |
| May 2026 | 25K | 41.6% | 2 | 400 | 0.66% | 4 |
| Jun 2026 | 25K | 41.4% | 2 | 340 | 0.56% | 4 |
| Jul 2026 | 11.5K | 32.6% | 2 | 110 | 0.31% | 4 |
| Aug 2026 | 20.5K | 36.8% | 2 | 160 | 0.29% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Epic’s and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Epic**: Measured on the search terms “epic books for kids”, “epic reading”, “epic reading app”, “epic reading free”, “epic reading online”, “getepic” and “getepic classcode”, summed into one figure.
- **Wushka**: Measured on the search terms “wushka”, “wushka com au”, “wushka new zealand”, “wushka nz” and “wushka reading app”, summed into one figure.

- [Epic profile](/demand/nz/brands/epic)
- [Wushka profile](/demand/nz/brands/wushka)
- [All kids reading apps in New Zealand](/demand/nz/categories/nz-kids-reading-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Epic or Wushka?

In August 2026, Epic had more branded searches than Wushka among kids reading apps in New Zealand. Epic was estimated to have 20.5K branded searches compared to Wushka’s 160, and held a 36.8% Share of Search versus Wushka’s 0.29%.

## Cite this page

Brandwave. "Epic vs Wushka: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/epic-vs-wushka

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/epic-vs-wushka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.